Morpho-Graphology and Meaning-Making in Nigerian Religious Discourse: A Classroom-Based Case Study of “There is no Ch_Rch Without ‘U’”
Abstract
This qualitative study examines the morpho-graphological strategies and meaning-making processes embedded in the Nigerian Pentecostal church billboard inscription: "There Is No ch_rch Without 'u'" — photographically captured on a church billboard along a major street in Abuja, Nigeria's Federal Capital Territory. The expression is a carefully constructed linguistic artefact in which the word church is rendered as ch_rch, with the letter u deliberately excised and replaced by an underscore, while the same letter u is simultaneously foregrounded in the closing prepositional phrase "without 'u'". The resultant dual-layer pun operates on the morpho-graphological plane — exploiting the visual incompleteness of the word ch_rch to draw attention to the missing grapheme — and on the semantic-pragmatic plane, where 'u' functions simultaneously as a phonographic representation of the second-person singular pronoun 'you' and as the missing letter that structurally completes the lexical item church. Drawing on Halliday's Systemic Functional Linguistics , Kress and van Leeuwen's Social Semiotics and Multimodal Discourse Analysis, and critical insights from graph linguistics and language pedagogy, this paper analyses how this single billboard text encodes ideational, interpersonal, and textual meanings within the Nigerian Pentecostal discourse ecology. The study further explores the pedagogical implications of this kind of orthographic and morphological creativity for English language teaching, word formation awareness, and literacy instruction in Nigerian educational contexts. Findings reveal that the billboard deploys deliberate graphemic omission, orthographic foregrounding, visual-verbal synergy, and pronoun-grapheme punning as intersecting semiotic resources for community-building, evangelism, and audience participation. The paper concludes by proposing morpho- graphological creativity as a rich, locally contextualized pedagogical resource for language educators in multilingual African settings.
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