Influence of User-Generated Content on Social Media in Shaping
Social Issues in Rivers State

Onoh; Ross Isu; Dike; Harcourt Whyte (PhD); Enyindah; Stella (PhD)

doi:10.56201/rjmcit.vol.12.no2.2026.pg41.54

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Influence of User-Generated Content on Social Media in Shaping Social Issues in Rivers State

Onoh, Ross Isu; Dike, Harcourt Whyte (PhD), & Enyindah, Stella (PhD)

Abstract

This study, grounded in Participatory Culture Theory and Networked Publics Theory, investigates the impact of UGC on social issues in Rivers State. The study aims to identify the social issues most addressed through UGC; assess the level and nature of engagement with UGC and evaluate the perceived credibility and influence of UGC. A descriptive survey design was employed, with 367 active social media users sampled from Facebook, WhatsApp, Instagram, TikTok, and Twitter (X). Data were gathered using a structured questionnaire, which was validated for internal consistency (Cronbach’s alpha = 0.84), and analyzed using mean scores and standard deviations to identify trends, perceptions, and engagement patterns. Findings revealed that political corruption, environmental pollution, and youth unemployment are the most frequently discussed issues in UGC. Online engagement is highest in the form of sharing and commenting, while offline participation in community activities remains moderate. Respondents generally view UGC as credible and influential, with exposure to content significantly associated with increased civic awareness and participation. The study concludes that UGC is a powerful tool for promoting social awareness and fostering civic engagement, though challenges like digital literacy and access disparities limit its full potential. Recommendations include promoting digital literacy programs, advancing inclusive infrastructure development, implementing content verification mechanisms, integrating civic education, and fostering institutional partnerships to sustain meaningful online engagement for social change.

Keywords

User-Generated Contentsocial mediasocial issuescivic engagementRivers State

References

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Influence of User-Generated Content on Social Media in Shaping Social Issues in Rivers State

Abstract

Keywords

References

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