Public Relations and Matrimonial Conflict Resolution in Rivers State: Awareness, Perceptions, and Practical Challenges Among Practitioners
Abstract
This study explores the role of public relations (PR) practitioners in resolving matrimonial conflicts in Rivers State, Nigeria. It examines their awareness, perceptions, willingness, and the challenges they face in applying PR strategies to domestic dispute resolution. Guided by four objectives, the study investigates the extent to which PR professionals recognize the relevance of their skills in family conflict settings, how they perceive their role, their preparedness to engage in mediation, and the limitations hindering their involvement. The research draws on Dialogic Communication Theory, Systems Theory, and Social Exchange Theory to frame PR as a tool for fostering dialogue, maintaining relational balance, and managing interpersonal exchanges. A survey research design was adopted, with data collected from 240 PR practitioners using structured questionnaires. Descriptive statistics were used to analyse the responses. Findings reveal a high level of awareness and a generally positive perception of PR’s relevance in matrimonial conflict resolution. Practitioners expressed strong willingness and professional readiness to engage in such roles, especially through collaboration with family counsellors. However, limited interest in specialized training, cultural constraints, ethical concerns, and lack of institutional support were identified as key barriers. The study concludes that while PR professionals are open to contributing to family conflict mediation, bridging the gap between awareness and practice requires targeted training, interdisciplinary collaboration, and a shift in public perception of PR’s societal role.
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