Submit your papersSubmit Now
For Enquiries: [email protected]
IIARD LogoIIARD

Workforce Strategies in the Age of AI: Designing Job Roles for A Post-Automation Economy

Oluwaseyi Akintola

Abstract

With the advancement in technology, the present process of business operations and functions are not stable or predictable anymore and this allows the labour force to exist in a complex and uncertain market. Consequently, the need for employees to develop their own capacity to innovate, adapt to change, and manage this emerging instability is germane. There are several market dynamics that impact labour market, such as demographic development, the competitiveness of the nations’ economy, globalization and last but not the least is technological change or digitalization. Research showed that the technological revolution, however, is of great significance. The technological transformation is a prevailing factor out of the four listed (Messina. Artificial Intelligence and digital transformation have revolutionized the strategies that are deployed by both public and private organizations to relate with their customers, and specifically how companies run their business, how they conceive their business approach and how they consolidate their operations. It is about integrating digital technologies, such as social, mobile, analytics and cloud, in the service of transforming how businesses work. Although it is important to state that the incorporation of digital technology into business processes has become very imperative for the survival and competitive advantage of contemporary organizations, Human Capital Management focuses on the performance of the organization emphasizing its role as a solution to business problems in the post-automation economy. Therefore, designing job roles in the post-automation economy is a strategic asset to businesses contributing to the competitive advantage of organizations. Thus, the entirety of this paper is centered on a more varied, more people-oriented with the responsibility of designing diverse, challenging jobs in the post-automation economy to keep the human element more active and engaged in their work without redundancy. The paper

Keywords

DigitalizationHuman Capital ManagementOrganizationPost-AutomationSkill Acquisition

References

Agba, M. S., Ocheni, R. I., Ocheni, S. I., Ettah, G., Abang, P. O., Paul, S. O., & Agba, G. E. M. (2022). COVID-19 and the workplace of higher educational institutions in developing market economies: Lessons, policy options and the emerging new normal [Special issue]. Corporate & Business Strategy Review, 3(2), 328-338. Alencar, M., Hazin, L. P. Jr., & Alencar, L. H. (2017). Structuring objectives based on value- focused thinking methodology: Creating alternatives for sustainability in the built environment. Journal of Cleaner Production, 156, 62–73. AMA (2010). Executives say the 21st century requires more skilled workers. American Management Association http://www.p21.org/news-events/press-releases/923- executives-saythe-21st-centuryrequires-more-skilled-workers. Barnová, S., Duda, M., Matul?íková, M., Gabrhelová, G., & Hrivíková, T. (2022). Further Professional On-the-Job Training of Employees in the Digital Era. International Journal of Engineering Pedagogy , 12(5), pp. 54–67. https://doi.org/10.3991/ijep.v12i5.32523 Berger, G. (2016). Data Reveals The Most In-demand Soft Skills Among Candidates. Retrieved from https://business.linkedin.com/talent-solutions/blog/trends-and-research/ Bharadiya, J. P., Thomas, R. K. & Ahmed, F. (2023). Rise of Artificial Intelligence in Business and Industry. Journal of Engineering Research and Reports. 25 (3), 85-103. Retrieved from https://doi.org/10.9734/JERR/2023/V25I3893. Bharadiya, J. P., Thomas, R. K., & Ahmed, F. (2023). Rise of artificial intelligence in business and industry. Journal of Engineering Research and Reports, 25(3), 85-103. Bolton, C., Machová, V., Kovacova, M., & Valaskova, K. (2018). The power of human–machine collaboration: Artificial intelligence, business automation, and the smart economy. Economics, Management, and Financial Markets, 13(4), 51-56. Bory, A. (2023). The Future of Work with Artificial Intelligence and Automation. Accessed from https://urn.fi/URN:NBN:fi:amk-2023112531624 Brooks, C. (2016). What Employers Want: 38 In-Demand Skills. Retrieved from Business News Daily. Retrieved from http://www.businessnewsdaily.com/ Brynjolfsson, E., & McAfee, A. (2012). Race against the machine: How the digital revolution is accelerating innovation, driving productivity, and irreversibly transforming employment and the economy. Brynjolfsson and McAfee. Durga, (2015). How social media gives you competitive advantage. Indian Journal of Science and Technology, 8(4), 90–95. Etemadi, M., Chitsaz, E., Koushk, S. & Jafar, S. M. (2024). Analyzing the Efficacy of Artificial Intelligence in Human Resource Recruitment: A Meta-analysis Approach. Journal of Sustainable Human Resource Management-Autumn and Winter, 6(11), 191 – 214. Doi: 10.22080/shrm.2024.5100 Feng, H. (2018). Case Study Research on Strategic Management of Alpha Company. Journal of Human Resource and Sustainability Studies, 6: 61-80 Feng, H. (2018). Case Study Research on Strategic Management of Alpha Company. Journal of Human Resource and Sustainability Studies, 6, 61-80 Fox, S. (2018). Cyborgs, Robots and Society: Implications for the Future of Society from Human Enhancement with In-The-Body Technologies. Technologies. 6(50), 1-11 Francis, O., Orokpo, E., & PAUL, S. O. (2022). ICT in post Covid-19: exploring the new normal for achievement of sustainable development goals in Nigeria. International Science Journal of Management, Economics & Finance, 1(5), 46-54. Gluck, Frederick W., Stephen P. Kaufman, and A. Steven Walleck. (1980). Strategic management for competitive advantage. Harvard Business Review, 108,154–61. Gouda, H. (2020). Exploring the relevant skills needed for the digital age employees. European Journal of Business and Management, 12(2), 58-67. Accessed from 10.7176/EJBM/12-2- 07 Grundke, R., Marcolin, L., Linh Bao Nguyen, L. B. & Squicciarini, M. (2018). Which skills for the digital era?: Returns to skills analysis. OECD Science, Technology and Industry Working Papers, http://dx.doi.org/10.1787/9a9479b5-en Hagel, J., Schwartz, J. & Bersin, J. (2017). Navigating the future of work. Deloitte University Press. ICT Council, (2016). Retrieved on December 2018: DIGITAL TALENT. Accessed from https://www.ictc-ctic.ca/wpcontent/uploads/pdf Intelligence, A. (2016). Automation, and the Economy. Executive office of the President, 18-19. Ivanov, I., Lukyanova, T., & Orlova, L. (2020). Digitalization as a driver of innovation for industrial enterprises. In IOP conference series: materials science and engineering (Vol. 753, No. 8, p. 082023). IOP Publishing. Jagero, N. (2014). Impact of access to social media on employee productivity and organisational performance at Econet Wireless Zimbabwe. International Journal of Knowledge and Research in Management & ECommerce. 4(1), 20-31. Jibuti, M., Gvelesiani, R., Gelashvili, S. (2017). Fundamentals of Business Administration. Pablisher house Universal ISBN 978-9941-17-778-1 Kucera, D. (2017). New automation technologies and job creation and destruction dynamics. Employment Policy Brief (Geneva, ILO). Manyika, J., Cabral, A., Moodley, L., Moraje, S., Yeboah-Amankwah, S., Chui, M., and Anthonyrajah, J. (2013). Lions go digital: The Internet’s transformative potential in Africa. Marlina, N. S. (2023). Humanity in the age of automation: The social-psychological implications of the loss of traditional jobs. Advances In Social Humanities Research, 1(11), 2095 – 2103. Mazzarol, T. & Reboud, S. (2006). Strategic Management in Small Firms: Developing a Conceptual Framework. Paper presented at the 20th Annual Australia & New Zealand Academy of Management Conference, Rockhampton, Australia. McDougall, J. Readman, and R. Philip Wilkinson (2018). The uses of (digital) literacy. Journal Learning, Media and Technology, 43(3). Means, A. J. (2017). Education for a post-work future: Automation, precarity, and stagnation. Knowledge Cultures, 5(01), 21- 40. Nilsson, N. J. (2009). The quest for artificial intelligence. Cambridge: University Press O’Donovan, N. (2020). From knowledge economy to automation anxiety: a growth regime in crisis? New political economy, 25(2), 248-266. Ojonemi, P. S., Enejoh, W., Olatunmibi, O., & Enejoh, A. (2013). Examination malpractice: Challenges to human resource development in Nigeria. International journal of capacity building in education and management, 2(1), 91-101. Salisu, P. O. (2022). Unemployment, poverty and governance questions in Nigeria: Human capital development and partnership approach options. POPA-ROMAN, G & FRUNZ?, I. (2024). Advantages and Disadvantages for Employers of Introducing Artificial Intelligence (Ai) In the Workplace. Valahia University Law Study Conference Paper, 213 – 220. Accessed from https://www.analefsj.ro/ro/reviste/numarul43x/nr43x.pdf213 Rahmil, D. J. (2014). How is digital technology changing the labor market? Retrieved from https://digitalsocietyforum.orange.com/en/lesforums/ Onah, R. C., Ayogu, G. I., & Paul, S. O. (2016). Nigeria Labour Congress and Strike Action in Labour Conflict Management in Nigeria (1999-2011). International Journal of Political and Administrative Studies, 2(2), 64-79. Saunders, V., and Zuzel, K. (2010). Evaluating Employability Skills: Employer and Student Perceptions. Journal Bioscience, 15(2). Accessed from http://www.bioscience.heacademy.ac.uk/ Shaji George, A., Baskar, T. & Nataliia S. (2025). Navigating the AI Disruption: Strategic Frameworks for Workforce Transformation and Innovation in the Age of Intelligent Automation. Partners Universal International Innovation Journal, 3(3), 83–95. https://doi.org/10.5281/zenodo.15758083 Shrivastava, G., & Singh, E. N. (2025). The Future of Automation: Trends and Technologies. Smith, A., & Fressoli, M. (2021). Post-automation. Futures, 132, 102778. Talaji?, M., Vranki?, I., & Peji? Bach, M. (2024). Strategic Management of Workforce Diversity: An Evolutionary Game Theory Approach as a Foundation for AI-Driven Systems. Information, 15(6), 366. https://doi.org/10.3390/info1506036

More Articles from WORLD JOURNAL OF INNOVATION AND MODERN TECHNOLOGY