Information-Seeking Behaviour During the COVID-19 Pandemic in Karnataka

Rajeshwari R

doi:10.56201/rjmcit.vol.11.no8.2025.pg119.129

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Information-Seeking Behaviour During the COVID-19 Pandemic in Karnataka

Rajeshwari R

Abstract

This study identifies the most preferred media for information-seeking and examines the perception of the audience on the role of the Media during the COVID-19 pandemic in Karnataka. Grounded in Media Dependency Theory and Uses and Gratifications Theory, the research used a survey of 465 samples. Findings showed a heightened reliance on media during the crisis, with social media being dominant but government websites viewed as most credible. The study highlights that language and fake information were significant barriers to effective information seeking. It aims to help policymakers adapt interventions to enhance community resilience during health crises.

Keywords

Information seekingBehaviourCOVID-19MediaPeople

References

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Information-Seeking Behaviour During the COVID-19 Pandemic in Karnataka

Abstract

Keywords

References

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