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Empowering Nigerian Women Through Strategic Communication: Bridging Gaps and Fostering Equality

Baridole Dominic, Barnabas, Ken Sorle, Uge, Chukwumela prince, Douglas, Gift Ewonubari

Abstract

This study examines the role of development communication in addressing feminist issues and promoting gender equality in Nigeria. It explores how communication strategies, including media campaigns and outreach programs, have been utilized by feminist movements and organizations to raise awareness of critical gender-related concerns, such as violence against women, economic disparities, and political participation. Drawing on the Feminist Theory of Communication, the study highlights the challenges women face in media representation and the importance of inclusive communication in dismantling gender stereotypes. It also investigates the impact of key Nigerian feminist movements, such as the Nigerian Feminist Forum, Federation of women lawyers and WISCAR, in advocating for women's rights and social change. Through case studies of successful feminist communication campaigns, including #Bring BackOurGirls and #EndSARS, the study analyzes the effectiveness of development communication in fostering societal transformation. Despite notable successes, the study identifies persistent challenges, including the underrepresentation of women in media and decision-making roles. The research concludes with recommendations to enhance media representation, foster collaboration between feminist organizations and media, promote gender-sensitive education, and support grassroots feminist movements in Nigeria.

Keywords

Bridging gapsDevelopment CommunicationStrategic communicationFeminist TheoryGender EqualityMedia Representation

References

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