Assessment of Corporate Image and Reputation Management of University of Port Harcourt

Joseph; Mmesoma Joy; Sado; Austen Amechi

doi:10.56201/rjmcit.vol.11.no8.2025.pg130.141

📄 Download Paper

Assessment of Corporate Image and Reputation Management of University of Port Harcourt

Joseph, Mmesoma Joy, Sado, Austen Amechi

Abstract

This study assessed the corporate image and reputation management of University of Port Harcourt. The objectives of the study were to among other things: find out whether students' subscription promote the corporate reputation of University of Port Harcourt; examine how infrastructural facility contribute to promote the corporate reputation of the University of Port Harcourt and assess how students perceive the institutional reputation of the University of Port Harcourt. Theory of organizational image management, stakeholder theory and perception theory formed the theoretical framework for the study. The study adopted the descriptive survey design with a population of 40,902 drawn from the population of undergraduate students of University of Port Harcourt. Data were collected from a sample of 370 with cluster and purposive sampling techniques. Among others, findings reveal that the high subscription of students was a testament of the positive image of the University of Port Harcourt; legacy projects on campus promote the corporate image of the university; the extent of trust of students on the management was high and there was overwhelming expression of satisfaction with the growing reputation of the university. The study recommended among others that the University of Port Harcourt should sustain its excellent relationship with the students for enhanced corporate image and reputation of the university.

Keywords

AssessmentCorporate imageReputation management

References

Anderson, B. (2018). Influence of education, income and age on newspaper use and platform Preference. Elson Journal of Undergraduate Research in Communications, 9(1), 108-114. Asaolu, A. O. & Ogunleye, A. O. (2023). Corporate image and organizational performance of supermarkets in Benin City, Edo State, Fuoye Journal of Management, Innovation and Entrepreneurship, 2(1), 140-150. Bozkurt, M. (2018). Corporate image, brand and reputation concepts and their importance for tourism establsihments. International Journal of Contemporary Tourism Research, 2(2), 60-66.Campbell, R., Martin, C. R., Fabos, B. & Reeves, J. M. (2013). Media essentials: A brief introduction: Bedford/St. Martin's. Caruana, A. (2000). Measuring corporate reputation: A case example: Corporate Reputation Review, 3(1), 43-57. Chernov, G. (2018). Priming as a process and as a function in agenda setting. Studies in Media and Communication, 6(1), 32-40. Foroudi, P., Turan, C. P., Melewar, T. C., Dennis, C. & Tzempelikos, N. (2024). Corporate identity management: A study of employees' perceptions in the context of the retail and the hospitality and tourism sectors. International Journal of Hospitality Management, 122. Hasan, S. (2013). Mass communication: Principles and concepts. CBS Publishers and Distributors Pvt Ltd. Hobbs, R. & McGee, S. (2015). Teaching about propaganda: An examination of the historical roots of media literacy. Journal of Media Literacy Education, 2, 56-67 Hughes, K., Thompson, J. and Trimble, J. E. (2016). Investigating the framing effect in social and behavioural science research: Potential influences on behavior, cognition and emotion. Social Behavior Research and Practice, 1(1), 34-37. Ihejirika, W. C. & Eke-Ejelam, C. N. (2016). An evaluation of the trustworthiness of online information sources in Nigeria: A case study of Sahara Reporters and Lindaikeji Blog. Journal of Media Practice and Research. Kaplan, D. E. (2013). Global investigative journalism: Strategies for support: A report to the Centre for International Media Assistance (2nd edition). https://www.cima.ned.org/wp-content/uploads/2015/01/CIMA-Investigative-Journalism-Dave- Kaplan.pdf. Kosicki, G. M. (1993). Problems and opportunities in agenda-setting research. Journal of Communication, 43, 100-127. Nwosu, I. E. (1996). Public relations management: Principles, issues and applications. Dominican Publishers. Okunna, C. S. & Omenugha, K.A. (2012). Introduction to mass communication (3rd edition). New Generation Books. Ojo, T. O. & Onaopepo, I. B. (2020). Corporate reputation management and the Nigerian tertiaryinstitutions: Assessment of stakeholders' perception of corporate image of Lagos State University (LASU) between 2007-2017 https://www.researchgate.net/publication/372855089. van Riel, C. B. M. (1997). Corporate identity: The concept, its measurement and management. European Journal of Marketing, 31(5/6), 340-355. Villanova, L., Zinkhan, G. M. & Hyman, M. R. (2000). On defining and measuring store image. Academy of Marketing Science, 1(1), 466-480.

Assessment of Corporate Image and Reputation Management of University of Port Harcourt

Abstract

Keywords

References

More Articles from RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY