“From Change to Renewal”: A Comparative CDA of Buhari’s 2015 and Tinubu’s 2023 Presidential Acceptance Speeches in Nigeria
Abstract
This paper offers a comparative Critical Discourse Analysis (CDA) of the acceptance speeches delivered by General Muhammadu Buhari (April 1, 2015) and Bola Ahmed Tinubu (March 1, 2023). Using Fairclough’s three-tier framework (text, discursive practice, social practice) and van Dijk’s ideological square, the analysis shows how both speeches craft legitimacy and authority by emphasizing the “us-versus-them” binary, deploying metaphors of rebirth/renewal, and making strategic omissions. The comparison reveals both continuities and shifts in rhetorical strategies, particularly in how each leader frames national identity, democracy, and expectations of governance. While Buhari’s speech centers on transition, conciliation, and foundational legitimacy, Tinubu’s emphasizes renewal, youth, accountability, and forward momentum. The discursive choices in both speeches contribute to shaping Nigerians’ expectations of leadership and democratic culture.
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