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Literature Review on Big Data Analytics and Business Intelligence in Fortune 1000 Company

Chisom Elizabeth Alozie

Abstract

this study presented A thorough literature review of the integration of business intelligence and big data analytics in Fortune 1000 firms. with an emphasis on improving operational efficiency and decision-making. The report looks at the potential and problems these organizations confront, including exponential data expansion from many sources, problems with data integration, and a shortage of qualified staff. To process big datasets and find hidden trends and patterns that guide strategic decisions, it emphasizes the significance of advanced analytics technologies. The study also looks at case studies, such as Walmart, to show how certain technologies have been successfully implemented and what challenges they have faced. The results indicate that although big data analytics can greatly enhance corporate performance, in order to fully reap the benefits, organisations must solve data quality concerns, hire qualified staff, and cultivate a data-driven culture. In order to maintain competitive advantage, the study ends with suggestions for strengthening big data initiatives, such as investing in cutting-edge tools and streamlining integration procedures.

Keywords

Business AnalyticsBusiness IntelligenceBig DataData TechnologiesFortune

References

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