Communicating the Mystery of Naka Cave: Analysing Local Legends and Cultural Narratives in Thailand

Abstract

This study was an examination of communicating the mystery of Naka cave: analysing local legends and cultural narratives in Thailand. The Barthes’ Semiotic Theory of Myth and Campbell’s Monomyth (Hero’s Journey) Theory were anchored in this study. This study employed a qualitative research design to analyse the communication of Naka Cave’s legends, focusing on how these myths are transmitted, adapted, and perceived in contemporary Thai society. The population of the study included cultural historians, folklorists, Buddhist monks, local storytellers, tourism officials, and media practitioners who contribute to the preservation and dissemination of the Naga legend. Six key informants, selected based on their expertise and involvement in folklore communication. The study adopted purposive sampling, a non-probability technique that ensures participants are selected based on their knowledge and relevance to the research objectives. Data collection involves in-depth interviews with local storytellers and monks provide insight into the oral tradition and spiritual significance of the myth, while analysis of online narratives reveals how the legend is repackaged for modern audiences. Data analysis follows a thematic approach, categorising responses and media content into key themes such as myth adaptation, commercialisation, and cultural identity. NVivo software may be used to systematically code and analyse qualitative data, ensuring that emerging patterns are accurately interpreted. The findings revealed that the Naka Cave legend has been preserved through oral traditions, religious teachings, and cultural narratives, but its adaptation in modern society has expanded to include books, tourism campaigns, and digital storytelling, making it more accessible while also raising concerns about the potential loss of its traditional and spiritual essence. The study concluded that the preservation and adaptation of the Naka Cave legend have

Keywords

References