Asset Security on Hotel Performance in Akwa-Ibom State Essien, G. E.
Abstract
This study focused on of asset security on hotel performance in Akwa-Ibom state of Nigeria. The study employed the survey research method for collecting primary data through the administration of questionnaire. Secondary data were collected from relevant material such as textbooks, journal articles, seminar papers, and periodicals. The population of this study was made up of staff of all the registered large scale hotels (3-5 Star Hotel) in Akwa Ibom State in Nigeria, with emphasis on the state capital. However, there were 672 Staff across the state capital. The simple descriptive statistics such as frequencies, percentage, mean and standard deviation will be used to analyze respondents’ personal data and research questions while multiple regression analysis will be used to test the hypotheses. Decision rule: accept the null hypothesis if the P-value is greater than 0.05% otherwise reject the null hypothesis and accept the alternative hypothesis. Based on research questions, mean value above or equal to 2.5 is acceptable where there is 4 point rating scale. The study found that when customers perceive that their assets, including personal belongings and financial transactions, are secure within a business environment, they are more likely to continue patronizing that business and further promoting their willingness to return, also effective asset security measures create an environment in which customers feel confident that their investments and possessions are safe, leading to sustained engagement with brands. The study therefore made the following recommendations focusing on asset security which are as follows :encourage hotels to invest in Advanced Security Technologies, create a customer awareness program, regular training for staff on asset security protocols, engage with local law enforcement, conduct regular security assessments, establish loyalty programs with security focus, regularly communicate security measures,
Keywords
References
More Articles from JOURNAL OF HOTEL MANAGEMENT AND TOURISM RESEARCH.
Author: Zuowei Dickson
Author: Zuowei Dickson
Author: Zuowei Dickson
Author: Abamba, Emmanuel Monday, Ejiofor, Favour Chinecherem, Anyanwu, Dominic Ebere, Ph.D, Emechete, Ngozi Lucy
Author: N.I. Ajaraonye, A.J. Akadiri, N.A. Onwe, M.C. Agwunwede
