Sustainable Development Goals and Communication Approaches by Select Interventionist Agencies in South-South Nigeria: An Appraisal

Abstract

This study investigated communication approaches used by the interventionist agencies (NDDC and NDBDA) in driving sustainable development goals in South South region of Nigeria. The objectives of the study are to; ascertain the extent to which the Sustainable Development Goals have been achieved in South South Nigeria, identify the communication channels used to facilitate Sustainable Development Goals by the interventionist agencies under investigation. The study anchored on stakeholder theory. It adopted a survey. The population of study was in two streams. The first stream comprised the population of Akwa Ibom, Bayelsa and Rivers State 14,528,026 while second streams comprised 106 staff of NDDC Rivers State, 113 staff of NDDC Akwa Ibom, 102 staff of NDDC Bayelsa State and 480 members staff of NDBDA in Rivers State. The first stream of the sample comprised 12 respondents made up of three staff each of NDDC in Akwa Ibom, Bayelsa, Rivers and also three staff of NDBDA in Rivers State. The questionnaires were accidentally administered to the respondents. Findings of the study revealed that the sustainable development goals that are notably carried out by NDDC and NDBDA in the three states in South South Nigeria include; education, provision of water, sanitation, education, free medical care but of low and moderate extent except education. Findings also revealed that the communication channels used by the NDDC and NDBDA in driving sustainable development goals include; radio, television, social media platforms. The study concluded that the visibility of these goals are blurring such that the communities in the South South Nigeria where these investigations are carried cannot make boast of sustainable development programs. Therefore, the study recommended that. The NDDC and NDBDA should restrategise new approaches of communication and human relations that would enhance them achieve the sustainable development goals in South Sout

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