Assessment of Consumers Utilization of Information and Communication Technology for Consumption of Household Goods and Services in Choba, Rivers State Nigeria

Jike-Wai; O.   Etuk; U. R.; Abuta; C.M; Archibong; E.

doi:10.56201/rjfsqc.v10.no3.2024.pg58.65

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Assessment of Consumers Utilization of Information and Communication Technology for Consumption of Household Goods and Services in Choba, Rivers State Nigeria

Jike-Wai, O. Etuk, U. R., Abuta, C.M & Archibong, E., M

Abstract

The study assessed consumers’ utilization of Information and Communication Technology (ICT) for the consumption of household goods and services in Choba Rivers State, Nigeria. Data was collected from 100 randomly selected respondents using a structured questionnaire. Descriptive statistics such as percentage and means while inferential statistic such as pearson moment correlation were used in analyzing data. Majority of the respondents were males with ages ranging from 21 to 30 years and single. Most respondents had tertiary education and have been using ICT for 5 years for the consumption of household goods and services (58.5%) via smartphones (97.6%). Household electrical appliances (63.4%), phones (56.1%), clothes (68.3%), shoes (68.3%) and mobile phone vouchers (credit recharge) (56.1%) were the most consumed goods and service using ICT. When rated on a scale, the respondents indicated that consumption of goods and services via ICT improves time spent with the family (2.76), improves access to producers of goods and services (2.71), and makes goods and services easily available (3.51) as reasons for using ICT. The result showed that there was positive correlation between occupation and mobile phone (r = .340, n = 100, p < 0.05), negative correlation was observed between age and television (r = - .313, n =100, p< 0.05) and a negative correlation was observed between marital status and television (r = - .398, n = 100, p< 0.05). It was recommended that Government and stakeholders should invest more on improving ICT infrastructure such as solar energy to avoid erratic and poor electricity supply

Keywords

Consumer UtilizationICTHouseholdGoodsServices

References

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Assessment of Consumers Utilization of Information and Communication Technology for Consumption of Household Goods and Services in Choba, Rivers State Nigeria

Abstract

Keywords

References

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