The Impact of Social Media on Election Campaigns and Voter Behavior in Nigeria

Abstract

The emergence of social media platforms has revolutionized political landscapes worldwide including in Nigeria. It explores the transformative impact of social media on elections campaigns and voter behavior in Nigeria. This article examines the multifaceted impact of social media on election campaigns and voter behavior in Nigeria. Drawing on empirical research and scholarly literature, the article examines the role of social media in political communication, campaign strategies, voter engagement, and the challenges posed by disinformation and misinformation. Additionally, it discusses the theoretical foundation underpinning the influence of social media on elections in Nigeria and proposes strategies for addressing emerging issues in this evolving landscape.

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