Hip Hop Literacy: A Critical Analysis of Code Switching in Asake’s Musical Video – “Joha”

Abstract

The study on "Hip Hop Literacy: A Critical Analysis of Code Switching in Asake’s Musical Video – “Joha” explores the phenomenon of code-switching in hip hop music, focusing on its role in expressing cultural identity, resistance, and societal critique. It examines the fusion of multiple languages in Nigerian hip hop music to convey messages and project cultural values, highlighting the work of Asake and others. The study employs a sociolinguistic approach to analyze how Nigerian hip hop artists use linguistic diversity to maintain global relevance while promoting their cultural heritage and addressing postcolonial identities. The study reveals that code-switching in hip hop serves as an aesthetic choice, a resistance tool, and a way to engage both local and global audiences, reinforcing the genre's impact on literacy outside traditional educational contexts.

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