Assessing the Efficacy of Communication Strategies Employed by the Buhari Administration in Mitigating IPOB Agitations Among the South-East Residents

Abstract

This study investigated the assessment the efficacy of communication strategies employed by the Buhari administration in mitigating IPOB agitations among the south-east residents. Two objectives were drawn from the study, among which was to identify the communication strategies used by the Buhari Administration to manage the IPOB agitations; investigate South-East residents assessment of the appropriateness of the communication strategies used by the Buhari administration in managing agitations by IPOB. This study was anchored on the social judgment theory. The social judgment theory makes the exercise of human judgment mandatory due to the complexities and causal ambiguity that surround issues in the human environment. The study adopted the descriptive survey research design. The population for this research consisted of residents of the five states of the South-East geopolitical zone, namely: Abia, Anambra, Ebonyi, Enugu and Imo States. The total projected population for ages twenty years and above is 9,729,200 representing 43% of the total population of the South-East geo-political zone of Nigeria. Hence, the study population of this work stood at 9,729,200. While purposive sampling technique was used to obtain 400 respondents. The questionnaire with close ended items was used in this research work. Data were analysed using Simple percentages and the weighted mean score (WMS) were used. The weighted mean score was based on the four-point Likert-Scale. The study found out that consultation and propaganda were identified as strategies used by the Buhari administration to manage IPOB agitations. While, dialogue and engagement with IPOB leadership were not identified to be employed. The study recommended that the government should raise the level of

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