INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES (IJMCS )

E-ISSN 2545-5273
P-ISSN 2695-2173
VOL. 2 NO. 1 2017


The Growth and Development of Marketing Theory, in Search of Roots: Economics and Psychological Perspectives

Didia, J. U. D. & Adiele, K. C.


Abstract






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