International Journal of Marketing and Communication Studies (IJMCS) is an open-access, international, peer-reviewed journal published monthly by the International Institute of Academic Research and Development (IIARD). It provides a platform for researchers, academicians, professionals, practitioners and students from around the world to share their knowledge and expertise in the fields of Marketing and Communication Studies.
IJMCS publishes high-quality theoretical and empirical research papers, case studies, review papers, literature reviews, book reviews, conceptual frameworks, analytical and simulation models, and technical notes. All submissions are subject to a thorough peer review process to ensure the quality and accuracy of the content.
IJMCS is available both online and in print, making it accessible to a wide range of readers. It is committed to providing valuable insight and perspectives into the latest developments and trends in Marketing and Communication Studies, and to help shape the future of the field.
Authors are encouraged to submit manuscripts in areas of Marketing and Communication Studies and other related areas that are not limited to:
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The DOI of this journal is: https://doi.org/10.56201/IJMCS
VOL. 8 NO. 4 2024
Author(s): Abereola, Samuel Niyi and Ogundele Taiwo
Author(s): N.G. Okoli, A. M. Okeke, Z.T. Nyiatagher
Author(s): EKE, Chigozi
Author(s): Edeme Eboh Prof. Ehiedu,
Author(s): Ainakhuagbor Aimiomode and Inegbedion Aruoriwo
Author(s): Obasi, C. Daniel, Chiana, Cyril Anamelechi, Ph.D, Benson-Eluwa Virginia, Ph.D
Author(s): Obasi, C. Daniel, Chiana, Cyril Anamelechi, Ph.D, Benson-Eluwa Virginia, Ph.D
Author(s): Obasi, C. Daniel, Chiana, Cyril Anamelechi, Ph.D, Benson-Eluwa Virginia, Ph.D
Author(s): Abosede Rebecca Agbolade
Author(s): Abosede Rebecca Agbolade
Author(s): Abereola, Samuel Niyi and Ogundele Taiwo
Author(s): N.G. Okoli, A. M. Okeke, Z.T. Nyiatagher
Author(s): EKE, Chigozi
Author(s): Edeme Eboh Prof. Ehiedu,
Author(s): Ainakhuagbor Aimiomode and Inegbedion Aruoriwo
Author(s): Obasi, C. Daniel, Chiana, Cyril Anamelechi, Ph.D, Benson-Eluwa Virginia, Ph.D
Author(s): Obasi, C. Daniel, Chiana, Cyril Anamelechi, Ph.D, Benson-Eluwa Virginia, Ph.D
Author(s): Obasi, C. Daniel, Chiana, Cyril Anamelechi, Ph.D, Benson-Eluwa Virginia, Ph.D
Author(s): Abosede Rebecca Agbolade
Author(s): Abosede Rebecca Agbolade
Author(s): Adebayo G. ADEBAYO, E. O. OJO
Author(s): Brown Walter Ateke and Prof. Sylva Ezema Kalu
Author(s): PAUL M. NADUBE (PhD)
Author(s): Ogonu, Gibson Chituru (M.sc), N. Nwokah Gladson (Ph.D) and Ikegwuru Mac-Kingsley (M.sc)
Author(s): Sunny R. Igwe (Ph.D) and Onyemali Martins O. (M.Sc)
Author(s): Tantua, Ebikebina (Jr.) Ph.D.
Author(s): Wokocha Kelechi D., Wolugbom Kioba R., & Longjohn Dagogo A.
Author(s): Kenneth. C. Adiele
Author(s): Didia, J. U. D. & Adiele, K. C.
Author(s): Kenneth C. Adiele and E. J. Etuk
Author(s): Grend, David Miebaka, & Nwiepe, Naata Michael and Erinwo, Akpenuchi Ifeanyichukwu
Author(s): Eucharia Chinasa Atuo & S. E. Kalu (Ph.D)
Author(s): Maigari Y. K and Maigari A. K., Adamu A., Hamza Y. I., Malami A. I. and Umar I
Author(s): Oluwasola, Omolola, O., Tiwalola Madoc & Ibitoye, Pius O.
Author(s): Grend, Miebaka David, Nwiepe, Naata Micheal & Kpunee, Henry Neeka
Author(s): Udegbe, Scholastica Ebarefimia
Author(s): Udegbe, ScholasticaEbarefimia
Author(s): Md. Rouf Biswas and Md. Sohel Rana
Author(s): V. M. Dibie, E. L. Unanam, C. E. Uwasomba & M. O. Onyemali
Author(s): Ogonu, Gibson Chituru and Nwogu, Cecilia Ugochukwu
Author(s): Professor. Emmanuel Dumbu (PhD)
Author(s): N. Selvaraj
Author(s): Oladejo, Joana Adefemi (Ph.D)
Author(s): Eluozo Collins AND Harryba Braide
Author(s): Dr. Kastoori Srinivas and Dr. Meenakshi N.
Author(s): Ogonu, Gibson Chituru AND Obabuike I. Nkpurukwe
Author(s): Nwiepe, Naata Michael & Grend, Miebaka David
Author(s): Charles G. T. Omuaru (PhD) & Uju Sylvia Okoronkwo
Author(s): Charles G. T. Omuaru
Author(s): Obasi, I.O., Nnorom, P.C., Nzeakor, F.C. & Nwaogu, D.C.
Author(s): Hamilton-Ibama, Edith-Onajite Lolia & Ogonu, Gibson Chituru
Author(s): V. M. Dibie; C. P. O. Nto; E. L. Unanam & I. E. Bassey
Author(s): Allen Nnanwuba A., Ogochukwu Charity E., & Ojinime Ebelechukwu O.
Author(s): Nouf Alrayees AND Mahmoud Abdel Hamid Saleh
Author(s): Nwosu, J. N.; Udoudo, A. J. and Ohiagu, O. P.
Author(s): Onyeike Iheanyi Samuel, Obiageli Angela Nnamocha, Ph.D.
Author(s): Osagie Leslie Uwabor (Ph.D), John Chidume Anetoh (Ph.D) Prof. Geraldine Egondu Ugwuonah and Ogemdi Nneoma Ezenta
Author(s): Nmere Obasi Nnadi, John Chidume Anetoh (Ph.D) & Vivian Chioma Anetoh (Ph.D)
Author(s): Chituru Gibson Ogonu (PhD) & Okechukwu Agburum (MSc)
Author(s): Elizabeth Yu Tan & Erwin M. Faller
Author(s): Christian Amadi Ph.D and Emmanuel Nwokah Ph.D
Author(s): Christian Amadi Ph.D and Emmanuel Nwokah Ph.D
Author(s): Barasin Tonye Felix & Ihunwo Elvis
Author(s): Ogonu Gibson Chituru , Ordu Chile Umezurike
Author(s): Poi, Elizabeth Ledisi, Stephen Owuso & Amadi, Nkiruka Jessica
Author(s): Owuso, Stephen Monima Ph.D , Ebenuwa Augustina Ph.D
Author(s): Nwokah, N. G. (Professor) and Poi, Elizabeth Ledisi
Author(s): Enyinda, Ifeoma E.
Author(s): Onwubuya, Uju Nkiru
Author(s): Okunola Solomon Olufemi & Olapade Ogunwole Folayimi
Author(s): Ikegwuru, Mac-Kingsley (PhD), Damian-Okoro, Inetimi, Roseline (PhD)
Author(s): Prof. Ubesie, Madubuko Cyril, Chime, Uchenna Augustine, Chineke, Abraham Chidi
Author(s): Atuo Eucharia Chinasa
Author(s): Enya, Matthew Njobili, Eja-Osang, Joseph, Ponfa Matthew Farin, & Ededem, Eyamba Edem
Author(s): Enyinda, Ifeoma E.
Author(s): Eja-Osang, Joseph, Enya, Matthew Njobili, & Nkamare, Grace Stephen
Author(s): Ebere, Confidence, Prof. Godwin Bassey Okon
Author(s): Gladys Amachree (PhD), Chinnah Charity
Author(s): Ukachukwu Euguenia N. Angela A. Ogbole (Mrs)
Author(s): Dr Effa, Godwin Assam (Ph.D), Dr Ovharhe, Orugba Harry (Ph.D), Prof Ezirim, Aloy Chinnedu (Ph.D), Prof. Igwe, Sunny
Author(s): Dr Effa, Godwin Assam (Ph.D), Dr Ovharhe, Orugba Harry (Ph.D), Prof Ezirim, Aloy Chinnedu (Ph.D), Prof. Igwe, Sunny
Author(s): Poi, Elizabeth Ledisi, Horsefall Harcourt
Author(s): Donald O. Ewanlen
Author(s): Adejare, Olukayode Adegboyega, Ozuru Henry, Nmelisi
Author(s): Benson Emmanuel, PhD, Felix O. Oloda PhD
Author(s): Dr. Shuaib Ahmed Balroo
Author(s): Owuso, Stephen Monima
Author(s): Felix O. OlodaPhD, Benson Emmanuel PhD
Author(s): Owuso, Stephen Monima
Author(s): Sarra CHAHBANE, Dr. Sadik MADANI ALAOUI, Kaoutar CHAHBANE
Author(s): Christian Amadi, Philip Thomas Udo-Imeh, Zainab Mohammed Bello and Julius T. Ndaghu
Author(s): Christian Amadi, Philip Thomas Udo-Imeh, Zainab Mohammed Bello and Julius T. Ndaghu
Author(s): Emem Akaninyene Sampson, Unyime Emmanuel Udonde
Author(s): Ukpe, Ndianabasi Friday. Prof. Ibok, Nkanikpo Ibok
Author(s): Ogan, Henrrenta Ingo, Akani, Godspower Henshaw, Belgeni, Maureen, Nwikinika, Blessing Lebri and Akani, Ejiro Anthonia
Author(s): Damian-Okoro, Inetimi Roseline, Ogan, Henrrenta Ingo , Ehio, Victor Nzeyele and Akani, Godspower Henshaw
Author(s): Unyime Emmanuel Udonde, Ndifreke Akaninyene Eno and Okokon B. Attih
Author(s): Mohammad Tayab, Mahmood Ahmad; Wajid Raza, PhD
Author(s): Donald O. Ewanlen & Gilbert Livingstone Laguo
Author(s): Lawrence, U. Egbadju
Author(s): Lawrence, U. Egbadju
Author(s): ADEYEMI, Muideen Opeyemi, OHIAGU, Obiageli Pauline, (Ph.D), USUA, Ntiense James, (Ph.D)
Author(s): Godsgift Odiepiriye Harold, (PhD), Andrew Ike Onyekosor, (PhD)
Author(s): Chris O. Eromosele,Ayandele, Isaac Ayayinka, Obialor, Donatus Chukwuemeka
Author(s): Mgbada Friday Nwome, Ele, Linus Egwu, Itoro Moses Ikoh
Author(s): Samikshya Mishra, A.K. Das Mohapatra
Author(s): Jaja, Happiness Peter, Gladson-Nwokah, Juliet, Gladson, Precious Chioma
Author(s): Dickson, Ben Uche, Otika, Udoka Stephen, Osuagwu, Blessing Oby
Author(s): HARCOURT Horsfall & ISOGHOM Hilary Waite
Author(s): NJOKU, Chinwe Celine, IHEJIRIKA Walter Chikwendu (PhD) and OHIAGU, Obiageli Pauline, (PhD)
Author(s): Etuk, Samuel George and Obialor, Donatus Chukwuemeka
Author(s): Owen Eno-Obong Nya, Mike Terkuma Soomiyol, Toryila C. Kpochi
Author(s): IWEGBUE, Chinwenwa Nelly
Author(s): IYADI, Rollins Chiyem PhD and EMOGHENE, Efe Andrew
Author(s): Reuben Oladoye
Author(s): Reuben Oladoye
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