IIARD International Institute of Academic Research and Development

RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY (RJMCIT )

E-ISSN 2545-529X
P-ISSN 2695-2475
VOL. 11 NO. 3 2025
DOI: 10.56201/rjmcit.vol.11.no3.2025.pg1.15

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NWICO: The Deaf Dialogue and Elusive Impracticality within the Framework of Knowledge Gap Theory

EKE, Chigozi PhD

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Abstract

This study is an examination of NWICO: The deaf dialogue and elusive impracticality within the framework of knowledge gap theory. The theoretical framework of the study was drawn from the knowledge gap theory. The study made use of survey design and the instrument used for data collection was interview guide. The data collected were analysed using Explanation Building Techniques (EBT), which were presented and analysed entirely in themes. Findings from the study revealed that, that, implementing NWICO within the global media landscape faces challenges such as resistance from dominant Western media power, persistent in equalities in information flow, and complications introduced by rapid digital media advancement, which together hinder efforts to achieve more balanced and equitable global communication. The study concluded that despite NWICO’s intent to address international media imbalances, its impact has been limited by resistance and evolving digital media dynamics. The knowledge gap theory further illustrates how information inequalities can perpetuate socio-economic divides. The study recommended that, there is need for a nuanced approach that considers both global and local contexts to promote a more balanced and inclusive information landscape.

keywords:

NWICO, Deaf Dialogue, Elusive Impracticality, Framework, Knowledge Gap Theory

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