IIARD International Institute of Academic Research and Development

RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY (RJMCIT )

E-ISSN 2545-529X
P-ISSN 2695-2475
VOL. 11 NO. 2 2025
DOI: 10.56201/rjmcit.vol.11.no2.2025.pg31.46

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New Media Applications for Television News Production and Presentation: A Comparative Analysis of AIT And Silverbird, Port Harcourt

ENYINDAH Stella Chinyere & UZOMA Amaka

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Abstract

This study examined new media applications for television news production and presentation: a comparative analysis of AIT and Silverbird, Port Harcourt. The study's methodology was a combination of survey and content analysis, where staff members of two television stations - AIT and Silverbird Television - were surveyed, and content from the new media platforms of those two stations was analyzed for comparison. The population for the study was all employees of the two stations, totalling 37 people. The sample size was also 37 because the population was small enough to make a census method feasible. The instrument used for data collection was a questionnaire titled New Media Applications for Television News Production and Presentation Questionnaire (NMPTNPPQ). The instrument was validated and its reliability test was at 0.89 which was determined using the Cronbach Alpha. The data were calculated on a mean score basis where the cumulative numbers were added and divided by the total number of respondents sampled. Findings from the study reveal that new media applications enhance television news production and presentation after a comparative analysis of AIT and Silverbird, Port Harcourt. The study concluded that the rate of social media use in AIT and Silverbird Port Harcourt during their news production and presentation is high. Based on the study findings, it was recommended among others that the two stations should continue to harness the benefits of the new media in their news production and presentation in deeper ways to reach out to a wider audience more than they currently do.

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