IIARD International Institute of Academic Research and Development

RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY (RJMCIT )

E-ISSN 2545-529X
P-ISSN 2695-2475
VOL. 11 NO. 1 2025
DOI: 10.56201/rjmcit.vol.11.no1.2025.pg54.72

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Taraba State University Students Perception on the Usage and Effectiveness of Social Media Campaigns in the Fight against Examination Malpractice in Tertiary Institutions

Siman Lazarus, Deborah Yakubu Dangana, Benjamin Joshua Vogadika

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Abstract

This study offers a comprehensive examination of social media campaigns aimed at addressing examination malpractice among students at Taraba State University. Through a detailed analysis of effectiveness, reach, and impact, the research provides insights into the complex interplay of demographic factors, socioeconomic status, and technological affordances in shaping attitudes and behaviors towards academic integrity. Drawing on a diverse sample, the study elucidates gender skewness towards males and the prevalence of younger age groups, reflecting broader societal trends. Socioeconomic variables such as academic level and marital status are found to influence perceptions and behaviors related to examination malpractice, echoing the importance of inclusive sampling strategies advocated by Lie and Zhao. Utilizing Engestrom's activity theory as a framework, the research evaluates the effectiveness and engagement levels of social media campaigns, revealing varied perspectives among respondents. While many perceived the campaigns as effective and engaging, variance in opinions suggest the need for improved strategies to address the multifaceted nature of the issue comprehensively. The study underscores the intricate relationship between individual perceptions, societal norms, and technological affordances in shaping campaign effectiveness, urging policymakers and organizers to adopt nuanced approaches. Moreover, the research highlights challenges faced by universities and anti- corruption agencies in implementing social media campaigns effectively, including resource allocation, the complexity of corruption issues, public apathy, and stakeholder engagement. These findings underscore the limitations of relying solely on social media campaigns to combat corruption, emphasizing the importance of comprehensive strategies. Bridging gaps in stakeholder collaboration and adapting to the dynamic digital landscape are identified as essential

keywords:

Student’ perception, Usage, Social Media, Campaign, Examination Malpractices

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