IIARD International Institute of Academic Research and Development

Journal of Business and African Economy (JBAE )

E-ISSN 2545-5281
P-ISSN 2695-2238
VOL. 11 NO. 1 2025
DOI: 10.56201/jbae.v11.no1.2025.pg1.15

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Efficacy of Technological Entrepreneurship Development through the Instrumentality of 7Cs of Communication

Blessing TEMPLE-ELENDU, PhD

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Abstract

The crux of this theoretical research is to ex-ray how ensuring the efficacy of technological entrepreneurship development through the instrumentality of 7Cs of communication can enhance the aptitude and skills of the entrepreneur. The researcher was also more concerned about making manifest and explicating some other key issues, theories and concepts pertaining to technological entrepreneurship, entrepreneur, entrepreneurship and communication. Among the core issues addressed was the establishment of the systematic or strategic nexus between technological entrepreneurship and communication (particularly 7Cs). The application of technology entrepreneurship for the promotion of effective customer service delivery among SMEs involves: the utilization of specialized human resources, the ability to harness the skills of these specialized human resources and the ability to collaboratively explore and exploit technological advancements and innovations in the contemporary business world. Entrepreneurship is a life skill with broad application in profit, non-profit organizations and public institutions. The researcher concluded that the application of 7Cs of communication in the daily operation of any technological entrepreneurship is a condition precedence for the successful actualization of the organizational objective. The researcher suggested that policy makers and curriculum designers of entrepreneurship education in Nigerian tertiary institutions should develop appropriate policy frameworks that will institutionalize and promote the teaching of technological entrepreneurship.

Technology, Technological Entrepreneurship, Communication, Cs of Communication

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