IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES (IJMCS )

E-ISSN 2545-5273
P-ISSN 2695-2173
VOL. 8 NO. 5 2024
DOI: 10.56201/ijmcs.v8.no5.2024.pg93.102

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Sustainable Development Goals Milestones Actualization and Communication Approaches in South

PROF. B.G. Nsereka, Dr. H. W. Dike, Dr. I. Harry, Udorah Nnamnso Friday

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Abstract

This study investigated communication approaches used by the interventionist agencies (NDDC and NDBDA) in driving sustainable development goals in South South region of Nigeria. The objectives of the study are to; evaluate the discernible milestones of these communication approaches in light of SDG’s actualization in South South Nigeria, evaluate the disposition of NDDC and NDBDA towards the actualization of the SDGs. The study is predicated on stakeholder theory. Survey research design was adopted in study. The population of the study were staff of NDDC Akwa Ibom, Bayelsa and Rivers State and also the three staff of NDBDA, Rivers State, totaled 801. The questionnaires were purposively administered to the respondents. Findings of the study revealed that the sustainable development goals that are notably carried out by NDDC and NDBDA in the three states in South South Nigeria include; education, provision of water, sanitation, education, free medical care but of low and moderate extent except education. Findings also revealed that the communication channels used by the NDDC and NDBDA in driving sustainable development goals include; radio, television, social media platforms. The study concluded that the visibility of these goals are blurring such that the communities in the South South Nigeria where these investigations are carried cannot make boast of sustainable development programs. Therefore, the fact communication approaches have assisted the NDDC and NDBDA in recording some milestones in the light of SDGs in South South Nigeria, those approaches in used should not only be continuously implemented rather strengthen them employing informal communication approaches to enhance for more actualization, although the NDDC and NDBDA ‘disposition with respect to SDGs in South South Nigeria is that there are performing well, this study recommends that the NDDC and NDBDA should work in conformity with the Publics so as to know the

keywords:

Sustainable, Development, Communication, Approaches, Interventionist, milestones

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