IIARD International Institute of Academic Research and Development

RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY (RJMCIT )

E-ISSN 2545-529X
P-ISSN 2695-2475
VOL. 10 NO. 5 2024
DOI: 10.56201/rjmcit.v10.no5.2024.pg143.153

---

Role of Social Media in Shaping Millennial Leadership Styles for Ethical Decision-Making in Tertiary Institutions in Ogun State

GBADAMOSI, Raliat Adetola

---

Abstract

The study explored the role of social media in shaping millennial leadership styles for ethical decision-making in tertiary institutions in Ogun State. Two research questions and two hypotheses guided the study. A sample size of approximately 311 millennial leaders were selected from various tertiary institutions (universities, polytechnics, and colleges of education) in Ogun State. A structured questionnaire validated by three experts with a reliability value of 0.81 was used for data collection. The data collected were used to answer the research questions and the hypotheses. Specifically, the research questions were analysed using coefficient of determination, while the hypotheses were tested using regression analysis at 0.05 threshold level. The findings revealed a: significant relationship between social media usage and leadership styles of millennials in tertiary institutions in Ogun State; and significant relationship between social media usage and ethical decision-making processes of millennial leaders in tertiary institutions in Ogun State. The study concludes that increased engagement with social media platforms correlates with more effective and ethically-oriented leadership styles among millennial leaders. It was recommended that tertiary institutions should incorporate social media literacy and ethical usage training into their leadership development programs, and tertiary institutions should create and promote online platforms or forums where millennial leaders can engage in discussions about ethical dilemmas and leadership challenges.

keywords:

Social Media, Millennials, Millennial Leadership Styles, Ethical Decision-Making

---

References:

Adebayo, A. A., & Ogunbiyi, O. (2021). The role of social media in fostering ethical leadership
among millennial students: Evidence from Ogun State. Journal of Social Media Studies,
3(1), 22-35.

Adebayo, A. A., & Ojo, J. A. (2020). The Influence of Social Media on Leadership Styles among
Millennial Students in Nigerian Universities. Journal of Leadership Studies, 14(2), 45-
Adeyemi, A. A., & Ogunbiyi, O. (2020). Social media engagement and ethical leadership:
Perspectives from millennial students in Ogun State. Journal of Educational Leadership,
8(1), 34-50.

Akinola, O., & Ogunleye, O. A. (2022). Social media and millennial leadership: Implications for
ethical decision-making in higher education. International Journal of Higher Education,
11(3), 1-12.

Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice-Hall.

Binns, R. (2018). Fairness in machine learning: Lessons from political philosophy. Proceedings of
the 2018 Conference on Fairness, Accountability, and Transparency, 149-159.

Goh, D. H. L., & Lee, C. S. (2021). The impact of social media on collaborative leadership: A
study of millennials in the workplace. Journal of Leadership Studies, 15(2), 45-58.

Jones, T. M. (2019). Ethical decision making by individuals in organizations: An issue-contingent
model. Academy of Management Review, 16(2), 366-395.

Kaplan, A. M., & Haenlein, M. (2020). Users of the world, unite! The challenges and opportunities
of social media. Business Horizons, 53(1), 59-68.

Mazar, N., Amir, O., & Ariely, D. (2008). The dishonesty of honest people: A theory of self-concept
maintenance. Journal of Marketing Research, 45(6), 633-644.

Miller, C. C. (2016). The impact of social media on leadership. Harvard Business Review, 16(2),
366-395.

Ogunbiyi, O., & Akinola, O. (2021). The impact of social media on ethical decision-making in
leadership: A study of millennial leaders in tertiary institutions. Journal of Leadership
and Organizational Studies, 28(2), 145-160.

Ogunleye, O. A., & Akinola, O. (2021). Social media as a tool for ethical leadership development
among millennials in tertiary institutions. International Journal of Educational
Management, 35(3), 567-580.

Ojo, J. A., & Adebayo, A. A. (2022). Millennial leadership styles and ethical decision-making: the
mediating role of social media. Journal of Business Ethics, 175(1), 215-230.

Olatunji, S. O., & Ibrahim, M. A. (2020). Ethical leadership in the age of social media: Perspectives
from millennial students in Ogun State. Journal of Ethics in Education, 5(2), 78-90.

Smith, A. (2021). The role of social media in the lives of millennials. Journal of Social Media
Studies, 5(2), 45-60.

Tiggemann, M., & Slater, A. (2024). NetGirls: The Internet, Facebook, and body image concern
in adolescent girls. International Journal of Eating Disorders, 47(6), 630-633.

DOWNLOAD PDF

---

Back