IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES (IJMCS )

E-ISSN 2545-5273
P-ISSN 2695-2173
VOL. 8 NO. 3 2024
DOI: 10.56201/ijmcs.v8.no3.2024.pg50.64

---

Supplier Involvement and Supply Chain Competitiveness of Fertilizer Manufacturing Firms in Nigeria

HARCOURT Horsfall & ISOGHOM Hilary Waite

---

Abstract

This study investigated the relationship between supplier involvement and supply chain competitiveness of fertilizer manufacturing firms in Nigeria. The research addressed the extent to which supplier involvement, influenced outcomes such as cost reduction, product quality, and responsiveness. The research designed was a correlational investigation and used the questionnaire in generating data from 35 senior staff from a population of 7 fertilizer manufacturing firms in Nigeria. A total of 3 null hypotheses were stated, with the bivariate analysis carried out using the Pearson’s Product Moment Correlation (PPMC). Evidence from the analysis showed that supplier involvement significantly influences outcomes of competitiveness. The findings revealed that supplier involvement, positively drive and contribute toward the capacity of the fertilizer manufacturing firms to reduce their costs, advance quality products, and also responsive as well. It was concluded that related actions by the management of the fertilizer manufacturing firms in Nigeria, geared toward advancing healthier and more positive involvement of their suppliers, is critical to their capacity to drive and advance their supply chain competitiveness. Hence, it was recommended that supplier involvement actions by the management of the fertilizer manufacturing firms in Nigeria build on sustainable partnerships and collaboration.

keywords:

Supplier involvement, supply chain competitiveness, transaction cost view, cost

---

References:

Africa Fertilizer (2019). Register of fertilizer manufacturing and processing facilities in sub-
Saharan Africa. Retrievd 12th May, 2023 from www.africafertilizer.org

Akpomi, M.E & Kayii, N.E (2020). Evaluation of business education programme in Rivers
State University, Port Harcourt, Nigeria. Research Journal of education and Evaluation,
6(2), 53-66.

Akpotu, C. Asiegbu, I. F., &Tamunosiki-Amadi, J. (2013). Organizational social asset and firm
competitiveness in the Nigerian telecommunication Sector. American International Journal
of Contemporary Research, 3 (7), 88 – 98.

Bao, Y., Li, Y., Pang, C., Bao, Y. & Yi, X. (2017). Do resource differences between
manufacturers and suppliers help or hinder product innovation of manufacturers? The
moderating role of trust and contracts, Industrial Marketing Management, 64(2), 21-30.

Belderbos, R., Carree, M., Lokshin, B., & Fernández Sastre, J. (2015). Inter-temporal patterns
of R&D collaboration and innovative performance. Journal of Technology Transfer,
40(1), 123–137.

Bezic, H., Cerovic, L. & Galovic, T. (2011). Changes in the competitive advantages of Croatia‘s
manufacturing industry, Zbornik Radova Ekonomskog Fakultet Au Rijeci, 29 (2), 465–
Bruque-Cámara, S., Moyano-Fuentes, J. & Maqueira-Marín, J.M. (2016). Supply chain
integration through community cloud: Effects on operational performance, Journal of
Purchasing and Supply Management, 22(2), 141-153.

Chaudhuri, A., Mohanty, B.K. & Singh, K.N. (2013). Supply chain risk assessment during new
product development: A group decision-making approach using numeric and linguistic data,
International Journal of Production Research,51(10),2790-2804.

Hamilton-Ibama, E-O. L., & Ogonu, G.C. (2019). Service quality and market share in money
deposit banks in south-south geopolitical zone of Nigeria. International Journal of
Marketing and Communication Studies, 4(1), 38-49.

IFDC (2021). 2021 West Africa fertilizer business information guide. Retrieved 12th May,
2023 from https://ifdc.org.

Israel, G. D. (2013). Determining sample size, Program Evaluation and
Organizational Development, IFAS, University of Florida.

Isoghom, H.W., Didia, J.U.D., & Harcourt, H. (2022). Supplier appraisal and
competitiveness of fertilizer manufacturing firms in Nigeria. Journal of Contemporary
Marketing, 7(1/2),
165-175.

Isoghom, H.W., & Aja, N. (2018). Resource sharing and competitiveness of fertilizer
manufacturing firms in Rivers state. Journal of Contemporary Marketing, 3(1), 110-120

Jean, R.J.B., Sinkovics, R.R. & Hiebaum, T.P. (2014) The Effects of supplier involvement
and knowledge protection on product innovation in customer-supplier relationships: A
study of global automotive suppliers in China. Journal of Product Innovation
Management, 31, 98-113.

Khare, A., Saxsena, A. & Teewari, P. (2012). Supply chain performance measures
for gaining competitive advantage: A review, Journal of Management and Strategy,
3 (2),
25–32.

Laursen, L. & Andersen, P. (2016). Supplier involvement in NPD: A quasi-experiment
At Unilever, Industrial Marketing Management, 58, 162-171.

Luzzini, D., Amann M., Caniato, F., Essig, M., & Ronchi, S. (2015). The path of innovation:
purchasing and supplier involvement into new product development. Industrial
Marketing Management, 47, 109-120.

Mboya, J. & Kazungu, K. (2015). Determinants of competitive advantage in the textile and
apparel industry in Tanzania: The application of Porter‘s diamond model, British Journal
of Economics, Management and Trade, 7 (2), 128–147.

Melander, L., & Tell, F. (2014). Uncertainty in collaborative NPD: Effects on the selection
of technology and supplier. Journal of Engineering and Technology Management,
31(0),
103–119.
Menguc, B., Auh, S. & Yannopoulos, P. (2014), Customer and supplier involvement
in design: The moderating role of incremental and radical innovation capability, Journal
of Product Innovation Management, 31(2),313-328.

Monczka, R., Handfield, R., Giunipero, L.; Patterson, J., & Waters, D. (2021):
Purchasing
& Supply Chain Management, 7th edition, Cengage Learning EMEA, Hampshire

Nadube, P. M., & Barango-Tariah, M. U. (2020). Corporate responsiveness and customer
satisfaction of stock broking firms in Port Harcourt. International Journal of Innovation
in Management Science and Marketing Research, 7(1), 36-46.

Nguyen, B., Yu, X., Melewar, T. & Chen, J. (2015). Brand innovation and social media:
knowledge acquisition from social media, market orientation, and the moderating role of
social media strategic capability, Industrial Marketing Management, 51, 11-25. Strategic
Management Practices and Sustainable Development in a Global Economy

Oktapia, A., Siagian, H., Tarigan, Z.J.H. (2022). The effect of early supplier involvement
on firm performance through teamwork and new product development. Petra
International Journal of Business Studies,5(1), 44-55

Qi, Y., Huo, B., Wang, Z., & Yeung, H.Y.J. (2017). The impact of operations and supply
chain strategies on integration and performance, International Journal of Production
Economics, 185: 162-174.

Sachitra, V. (2016). Review of competitive advantage measurements: Reference on
agribusiness sector, Journal of Scientific Research and Reports, 12 (6), 1–11.

Saunders, L. W., Kleiner, B. M., McCoy, A. P., Lingard, H., Mills, T., Bilsmas, N., &
Wakefield, R. (2015). The effect of early supplier engagement on social sustainability
outcomes in project-based supply chains. Journal of Purchasing and Supply
Management, 21(4), 285-295.

Siagian, H., Tarigan, Z. J. H., & Jie, F. (2021). Supply chain integration enables resilience,
flexibility, and innovation to improve business performance in covid-19 era.
Sustainability (Switzerland), 13(9), 1–19

Sikuku, A., Namusonge, G., Nangila, A. M. (2018). Influence of supplier involvement on
supplier performance in Kenya. International Journal of Social Sciences and Information
Technology, 4(5),211-218

Sjoerdsma M, Arjan J., & van Weele, (2015). Managing supplier involvement in a new
product development context. Journal of Purchasing & Supply Management 21, 192-2-
Suurmond, R., Wynstra, F., & Dul, J. (2020). Unraveling the dimensions of supplier
involvement and their effects on NPD performance: A meta-analysis. Journal of Supply
Chain Management, 56(3), 26–46.

Tseng, S. (2014) The impact of knowledge management capabilities and supplier relationship
management on corporate performance. International Journal of Production
Economics 154, 39-47

Vahabzadeh, A. H., Asiaei, A., & Zailani, S. (2015). Green decision-making model in reverse
logistics using FUZZY-VIKOR method. Resources, Conservation and Recycling, 103,
125–138.

Verma, A., & Seth, N. (2010). Achieving supply chain competitiveness: Some critical
issues. International Journal of Engineering Science Technology 2(1), 6209-6213.

Wagner, S. M., & Neshat, N. (2012). A Comparison of supply chain vulnerability indices
for different categories of firms. International Journal of Production Research, 50,
2877-
Williamson, O. E. (2016). Transaction cost economics: The natural progression. Journal
Of Retailing, 86(3), 215 -226.
Yeniyurt, S., Henke, J.W., Jr. & Yalcinkaya, G. (2014). A longitudinal analysis of supplier
involvement in buyers‘ new product development: Working relations, inter-dependence,
co-innovation, and performance outcomes, Journal of the Academy of Marketing
Science,
42(3), 291-308.

Zimmermann, R., Zimmermann, R., D.F., Ferreira, L.M., D.F., Ferreira, L.M., Carrizo
Moreira, A. & Carrizo Moreira, A. (2016), The influence of supply chain on the
innovation process: A systematic literature review, Su

DOWNLOAD PDF

---

Back