IIARD International Institute of Academic Research and Development

RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY (RJMCIT )

E-ISSN 2545-529X
P-ISSN 2695-2475
VOL. 10 NO. 5 2024
DOI: 10.56201/rjmcit.v10.no5.2024.pg51.70

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Ibani Hour On Wazobia 94.1fm And Bonny Residents Perception Of NLNG Corporate Social Responsibility Programmes

ABBEY, Iyobu Thomas, OCHONOGOR, Christopher Ifeakachukwu (PhD), & ASADU, Afamefuna Clement Asadu (PhD)

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Abstract

This study investigated the perception of residents of Bonny about the Corporate Social Responsibility programmes of the NLNG Company as portrayed by ‘Ibani’ Hour” on Wazobia FM, Port Harcourt. The theoretical framework adopted in the study was the corporate social responsibility theory and perception theory. The research design adopted for this study was the descriptive survey design. The population or the universe of the study comprised the total number of subjects in a research. The population of the study according to the Federal Republic of Nigeria Official Gazette, the National Population Commission (2006) was projected from 214,983 to 254,820 growth rate of 18 years. The sample size for the study was 384 residents drawn from the Meyer’s (1979) sampling table and multi-stage cluster sampling were used by the researcher. This study made use of the questionnaire and personal interviews. The data were presented using tables and percentages and analysed with Likert Scale Mean Value using the Weighted Means Score (WMS). The findings revealed that all the respondents (379) representing 100% were aware NLNG’s “Ibani” Hour programme aired on Wazobia 94.1 FM. The majority of the respondents agreed to have been always exposed to NLNG’s “Ibani” Hour programme on Wzobia FM on Mondays and Thursdays at 5 pm. The study established the programme’s effectiveness as a communication and engagement tool. Based on the findings of the study, the study recommended that NLNG should leverage this platform “Ibani Hour” to further communicate its on-going and future CSR initiatives as consistent engagement and transparent communication will help maintain and potentially increase the positive perception of NLNG’s CSR efforts among the residents of Bonny.

keywords:

Ibani Hour, Wazobia 94.1FM, Perception, NLNG, Corporate Social Responsibility, Bonny Residents

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