IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES (IJMCS )

E-ISSN 2545-5273
P-ISSN 2695-2173
VOL. 8 NO. 3 2024
DOI: 10.56201/ijmcs.v8.no3.2024.pg161.172

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Consumers' Perception of Quality Product Brand: Determinant of Brand Choice in Computer Industry

Reuben Oladoye

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Abstract

The perception of quality plays a significant role in consumers' brand choice within the computer industry. This study focuses on understanding how consumers perceive product brand quality and its influence on their purchasing decisions. By analyzing consumers' perceptions of quality in relation to brand choice, this research aims to provide valuable insights for marketers and companies operating in the computer industry. Understanding the factors that drive consumers' brand choices can help companies develop effective marketing strategies and enhance their brand positioning in the competitive market.

keywords:

Consumers perception; Industry; Product brand; Marketers

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