IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES (IJMCS )

E-ISSN 2545-5273
P-ISSN 2695-2173
VOL. 8 NO. 3 2024
DOI: 10.56201/ijmcs.v8.no3.2024.pg142.160

---

Perception of South-East Nigeria Residents on Mobile Authentication Service in Detecting Fake Pharmaceutical Products

NJOKU, Chinwe Celine, IHEJIRIKA Walter Chikwendu (PhD) and OHIAGU, Obiageli Pauline, (PhD)

---

Abstract

The study examined the perception of South-East Nigeria residents on Mobile Authentication Service (MAS) in detecting counterfeit pharmaceutical products. The study was anchored on the technological determinism theory and adopted the survey research design. The population for this study is made up of all residents of the five South Eastern states in Nigeria aged 18 and above, according to the National Bureau of Statistics, the projected population of the aforementioned states for 2021 are 23,856,937. The sample size for the study was 384. The sampling techniques used were purposive, cluster and accidental sampling technique. Findings from the study showed that that South East residents have negative attitudes towards the Mobile Authentication Service of NAFDAC because they believe it is useful in detecting counterfeit drugs, they know the steps involved but believe it is difficult to use and as such, they don’t tell others about it, which means silently rejecting the innovation of Mobile Authentication Service. The study recommended that To ensure that South East Residents develop a positive attitude towards the Mobile Authentication Service of NAFDAC, the Agency must constantly and consistently improve on how the service works.

keywords:

Perception, Mobile Authentication Service, Counterfeit Pharmaceutical Products

---

References:

Agbedia, C. (2013). Knowledge, attitude and practice (KAP) of sandwich under graduate students
of Delta State University, Abraka, Nigerian on condom use in the prevention of sexually
transmitted infections, and unwanted pregnancy. Journal of Humanities and Social
Sciences, 11 (4), 12-26.
Airhihenbuwa, C. (2000). A critical assessment of theories/models used in health communication
for HIV/AIDS. Journal of Health Communication, 5(1), 5–15.
Akinyadenu, O. (2013). Counterfeit drugs in Nigeria: A threat to public health. African Journal of
Pharmacy and Pharmacology, 7(36), 2571-2576.
Akinyandenu, O. (2019). Counterfeit drugs in Nigeria: A threat to public health. African Journal
of Pharmacy and Pharmacology, 13(2), 54 – 61.
Akunyili DN (2005). Counterfeit and Substandard Drugs, Nigeria‘s Experience: Implications,
Challenges, Actions and Recommendations. In Talk for NAFDAC at a Meeting for Key
Interest Groups on Health organised by The World Bank.
Badran, I. G. (1995). Knowledge, attitude and practice the three pillars of excellence and wisdom:
A place in the medical profession. EMHJ - Eastern Mediterranean Health Journal, 1 (1),
8-16.
Eagly, A. H., & Chaiken, S. (2007). The advantages of an inclusive definition of attitude. Social
Cognition, 25(5), 582–602. https://doi.org/10.1521/soco.2007.25.5.582
Green, M., & Piel, J. (2009). Theories of human development: A comparative approach. London:
Psychology Press.
Gurnucio S. (2011). The KAP Survey Model. English Version. IGC communigraphie
Hausmann-Muela, S., Ribera, J. M., & Nyamongo, I. (2003). Health- seeking behaviours and the
health system response. http://www.dcp2.org/file/29/wp14.pdf
Kaliyaperumal, K., Expert, I.E. (2004). Guideline for conducting a knowledge, attitude and
practice. Rotary Aravid International Eye Bank.
Kreps, G. L. (2015). Health communication inquiry and health promotion: A state of the art review.
Journal of Nature and Science, 1(2).
Launiala, A. (2009). How much can a KAP survey tell us about peoples Knowledge attitude and
practices? Some observations from medical anthropology research on malaria in pregnancy
in Malawi. Anthropology Matters Journal, 11(1).
McCormick, M. J., & Martinko, M. J. (2004). Identifying leader social cognitions: Integrating the
causal reasoning perspective into social cognitive theory. Journal of Leadership &
Organizational Studies, 10(4), 2-11.
Nwokike, J. (2017).. The role of mobile authentication service in combating counterfeit drugs in
Nigeria. Journal of Public Health Policy, 38(3), 267 – 282.
Pelto, P., & Pelto, G. (1997). Studying knowledge, culture, and behaviour in applied medical
anthropology. Medical Anthropology Quarterly, 11(2), 147-163.
Sixsmith, J., Doyle, P., D’Eath, M., & Barry, M. (2014). Health communication and its role in the
prevention and control of communicable diseases in Europe: Current evidence, practice
and
future
development.
Stockholm:
ECDC.
Retrieved
from
https://www.researchgate.net/publication/265825724
Williams, D. M. (2010). Outcome expectancy and self-efficacy: Theoretical implications of an
unresolved contradiction. Personality and Social Psychology Review, 14(4), 417
Wimmer, R. D., & Dominick, J. R. (2006). Mass media research: An introduction (38th Ed.).
Belmont, CA: Wadsworth.
World Halth organization (WHO). (2018). Substandard and falsified medical products. WHO
World Health Organisation (2020). Mobile technologies to fight counterfeit drugs.
https://www.who.int/news-room/feature-stories/detail/mobile-techonologies-to-fight-
counterfelt-drugs.
World Health Organization (2006). International medical products anti-counterfeiting taskforce —
Impact highlights. http://www.who.int/impact/en/.

DOWNLOAD PDF

---

Back