IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES (IJMCS )

E-ISSN 2545-5273
P-ISSN 2695-2173
VOL. 8 NO. 2 2024
DOI: https://doi.org/10.56201/ijmcs.v8.no2.2024.pg61.85

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Product Market Competition and Market-Based Performance Extremeness of Quoted Non-Financial Firms in Nigeria

Lawrence, U. Egbadju

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Abstract

This study investigates the relationship between product market competition and performance extremeness of listed non-financial firms in Nigeria. Secondarily sourced panel data over the period from 2007 to 2022 of 30 of those firms on the floor of the Nigerian Exchange Group (NXG) was used. The estimated generalized least squares (EGLS) results reveal that two of the variables (HHIA and LI3) are positively and statistically significant with performance extremeness; three variables (LI1, LI2 and BI) are negatively and statistically significant with it while HHIS, CRS and CRA are insignificant.

keywords:

roduct market competition; performance, EGLS, NXG, Non-financial firms.

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References:

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Cinelli, C., Forney, A. & Pearl, J. (2022).A crash course in good and bad controls. Forthcoming,
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