IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES (IJMCS )

E-ISSN 2545-5273
P-ISSN 2695-2173
VOL. 8 NO. 2 2024
DOI: https://doi.org/10.56201/ijmcs.v8.no2.2024.pg13.19

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Customers’ Awareness and Attitude towards Social Media Marketing in Territory District of Khyber Pakhtunkhwa, Dir (Upper). (A cross-sectional study)

Mohammad Tayab, Mahmood Ahmad; Wajid Raza, PhD

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Abstract

Background: The usage of social media is increasing exponentially to satisfy the social needs of internet users; at the same time it has also increased the opportunities for corporations to market their products & services in a personalized way. The record shows that social media has contributed significantly to changing the perception of customers in the buying process. Organizations can’t ignore the growing importance of social networking sites on the buying behavior of customers.

keywords:

social media, Perception, Social Networking Sites, Dir Upper

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References:

1.
NY.
Arens, W.F., Contemporary Advertising, 9th ed. 2004: McGraw-Hill Irwin, New York,

2.
Uitz, I., Social media: is it worth the trouble? ournal of Internet Social Networking and
Virtual
Communities, 2012. 1-14.

3.
Barenblatt, C. Marketing to mill

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