IIARD International Institute of Academic Research and Development

RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY (RJMCIT )

E-ISSN 2545-529X
P-ISSN 2695-2475
VOL. 10 NO. 2 2024
DOI: https://doi.org/10.56201/rjmcit.v10.no2.2024.pg39.50

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Nigerian Oil and Gas Content Communication Campaigns and Awareness and Attitude of Selected Oil Companies

EZEOBI, Obinna Joseph, UDOUDO, Aniefiok Jackson, MBAZIE, Sunny Chiawolamoke Jeremiah

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Abstract

The Nigerian Oil and Gas Industry Content Development (NOGICD) Act was enacted in April 2010 to increase the participation of Nigerians in the nation’s oil and gas industry and domesticate the industry’s activities in the country. Although the objectives of the Act have been communicated extensively to oil and gas stakeholders, it was observed that many oil and gas companies still have adverse attitudes towards the Act. This study investigated whether communication campaigns on the Nigerian Content Act have created adequate awareness and influenced positive attitude towards the Act among four selected oil and gas companies. The study was anchored on the Diffusion of Innovations (DOI) theory. The descriptive survey research design was used to study a population of 1,522 staff working in Nigerian Content and Projects Development departments in the four companies. The findings showed there was sufficient awareness about the Nigerian oil and gas content communication campaigns among the study group and the companies have mixed attitudes towards the communication

keywords:

Nigerian Content, Oil and Gas, Communication, Campaigns, Awareness, Attitude

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