IIARD International Institute of Academic Research and Development

RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY (RJMCIT )

E-ISSN 2545-529X
P-ISSN 2695-2475
VOL. 10 NO. 2 2024
DOI: https://doi.org/10.56201/rjmcit.v10.no2.2024.pg18.38

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Assessing Nigeria’s Preparedness for Digital Broadcasting: A Study of Select Television Stations in South-South, Nigeria

Chike-Iyo, Frank, Udoudo, Aniefiok Jackson, Ochonogor, Christopher Ifeachukwu

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Abstract

This study assessed Nigeria’s preparedness to transit from analogue to digital mainstream broadcasting. This is following the Geneva Convention (16th June, 2006) mandate of the United Nations’ International Telecommunication Union (ITU) to transit from analogue to digital broadcasting among member countries to foster the benefits of digital broadcasting and free up spectrum space for other telecommunication purposes. To guide the study, five objectives and five research questions were posed. The study was hinged on the diffusion of innovation theory. It adopted survey design, using interview and questionnaire as instruments for data collection. The population of the study is 31,000,331 with a sample size of 384 obtained using Krejcie and Morgan sampling table. Purposive sampling technique was adopted to interview key management, engineering and programmes staff of the select television stations. Proportionate sampling technique was employed to proportionately allocate the sample to the population of each of the select television station audiences. The data from the questionnaire were presented using tables, a four-point Likert scale and Weighted Mean Score (WMS), while data from interview were presented using explanation building technique. Finding revealed that there was an impressive degree of awareness about digital broadcasting among the audience of the select stations. It showed that there was a strong positive disposition among the audience to purchase digital television, set-top boxes and pay digital television annual access fee for receiving digital television signals. Also, it is found out that the stations acquired a hybrid of digital broadcast equipment and deployed various approaches to training and personnel development for the digital broadcast operations. Among others, the researchers recommended that the government agency and other stakeholders of the Digital switch-over (DSO) process should design and execute a deliberate media campaign to accentua

keywords:

Digital broadcasting, Television, Digital Switch-Over,

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References:

Adepetun, Y. & Mwantok, M. (2018). “Nigeria’s endless wait for digital broadcasting/internet
television”. In The Guardian 12 August 2018 Issue. https://guardian.ng/saturday-
magazine/cover/nigerias-en

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