IIARD International Institute of Academic Research and Development

IIARD INTERNATIONAL JOURNAL OF BANKING AND FINANCE RESEARCH (IJBFR )

E-ISSN 2695-1886
P-ISSN 2672-4979
VOL. 10 NO. 1 2024
DOI: https://doi.org/10.56201/ijbfr.v10.no1.2024.pg110.127

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Perceived Ease of Use and Customer Patronage of Money Deposit Banks in Rivers State

Ogan, Henrientta Ingo and Akani, Godspower Henshaw

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Abstract

This study investigated the relationship between perceived ease of use and customer patronage of money deposit banks in Rivers State. The objectives of the study were to ascertain the extent to which perceived ease of use Influences customer patronage of money deposit banks in Rivers State. The population of the study was twenty (24) deposit money banks in Rivers State. All the firms were studied and five copies of the questionnaires were distributed to (5) respondents from each of these banks, namely- business relationship manager, business development manager, marketing manager, supervisors and teller officers. The primary data were collected with a structured questionnaire that was designed in a 5 point Likert scale ranging from very high extent to very low extent. The results of the test showed that perceived ease of use have significant and positive Influences with customer retention on Repeat Purchase – the measures of customer patronage. Spearman Rank correlation statistics was the test statistics. The study therefore, concluded that perceived ease of use Influences with customer patronage of money deposit banks in Rivers State

keywords:

: Customer Perceived Ease Of Use, Customer Patronage, Money Deposit Banks

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