IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF ENGLISH LANGUAGE AND COMMUNICATION STUDIES (IJELCS )

E-ISSN 2545-5702
P-ISSN 2695-2157
VOL. 9 NO. 2 2024
DOI: https://doi.org/10.56201/ijelcs.v9.no2.2024.pg1.10

---

Hip Hop Literacy: A Critical Analysis of Code Switching in Asake’s Musical Video – “Joha”

Adefunke Eruobodo

---

Abstract

The study on "Hip Hop Literacy: A Critical Analysis of Code Switching in Asake’s Musical Video – “Joha” explores the phenomenon of code-switching in hip hop music, focusing on its role in expressing cultural identity, resistance, and societal critique. It examines the fusion of multiple languages in Nigerian hip hop music to convey messages and project cultural values, highlighting the work of Asake and others. The study employs a sociolinguistic approach to analyze how Nigerian hip hop artists use linguistic diversity to maintain global relevance while promoting their cultural heritage and addressing postcolonial identities. The study reveals that code-switching in hip hop serves as an aesthetic choice, a resistance tool, and a way to engage both local and global audiences, reinforcing the genre's impact on literacy outside traditional educational contexts.

---

References:

Adedeji, Adewale. “African Popular Culture and the Path of Consciousness: Hip Hop and the
Culture of Resistance in Nigeria.” Postcolonial Text, Vol. 8, Issue 3 & 4, 2013, pp. 1-18.

Babalola, Taiwo E., and Rotimi, Taiwo. “Code Switching in Contemporary Nigerian Hip Hop
Music.” Itupale Online Journal of African Studies, Vol. I, 2009, pp. 1-26.

Davies, E. E. and Bentaliha, A. B. (2006). “Code Switching and the Globalization of Popular
Music.” Multilingual - Journal of Cross-Cultural and Interlanguage Communication,
Vol. 25, 2006, pp. 367-92.

DOWNLOAD PDF

---

Back