IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF ENGLISH LANGUAGE AND COMMUNICATION STUDIES (IJELCS )

E-ISSN 2545-5702
P-ISSN 2695-2157
VOL. 9 NO. 1 2024
DOI: https://doi.org/10.56201/ijelcs.v9.no1.2024.pg46.60

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Effectiveness of Broadcast Media Messages on Climate Change in Port Harcourt Metropolis

EKE, Chigozi, ADEYEMI, Muideen Opeyemi, Mbazie, Sunny Chiawolamoke Jeremiah (Ph.D)

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Abstract

This study assessed the effectiveness of broadcast media messages on climate change in Port Harcourt metropolis. The objectives of this study were among others to ascertain the level of awareness among Port Harcourt metropolis residents on broadcast media messages towards climate change. The agenda setting, social responsibility and framing theories underpinned this study. The study adopted the analytical descriptive survey design. The population of Port Harcourt metropolis according to Port Harcourt Urban Area Population Projection in 2023 stood at 3,480,000. The sample size of 400 was drawn using Taro Yamane mathematical formula and multi-stage sampling technique was used to select the respondents for the study. The instrument of the study was the validated designed questionnaire. The data analysis was done using descriptive and inferential statistical analysis. In other words, contingency tables were used to present data obtained from the questionnaire which was quantitative method. To measure extent, a scale was constructed using weighted mean score, where score of 0 – 2 was very low, 2.1 – 2.49 low, 2.5 – 3 high and 3.1 – 4 was very high. Findings revealed that respondents have heard and watched the broadcast media messages on climate change, and the level of awareness among Port Harcourt residents was low, among others. The study concluded that broadcast media messages in terms of awareness and knowledge are low and the residents have much information, however, the little done is been perceived by them to change their behaviour positively on climate change by taking preventive measures. The study recommended that Prompt and increased awareness of the citizens on climate change remains the sure way of enlightening them on preventive measures to reduce the extent of effects.

keywords:

Effectiveness, broadcast media, climate change

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References:

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Akpan, C. S., Anorue, L. I. & Ukonu, M. O. (2012). An analysis of the influence of the Nigerian
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