IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF ENGLISH LANGUAGE AND COMMUNICATION STUDIES (IJELCS )

E-ISSN 2545-5702
P-ISSN 2695-2157
VOL. 9 NO. 1 2024
DOI: https://doi.org/10.56201/ijelcs.v9.no1.2024.pg61.73

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Evaluating the Effectiveness of the Buhari Administration Communication Strategies to Manage the IPOB’S Agitations by the South-East Residents

OGBUDU, Obunike, Prof. J. A Udoudo, Prof. C. I. Ochonogor

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Abstract

This study evaluate the effectiveness of the Buhari administration communication strategies to manage the IPOB’s agitations by the south-east residents. Two objectives were drawn from the study, among which was to find out the South-East residents awareness of communication strategies used by the Buhari administration in managing agitations by IPOB; investigate South- East residents assessment of the appropriateness of the communication strategies used by the Buhari administration in managing agitations by IPOB. This study was anchored on the Attribution Theory of Conflict. This is because it focuses on how people draw inferences about the critical reasons behind human behavior. The study reviewed the communication strategies involved in conflict management which are; active listening, clarification, empathy, collaboration, negotiation, nonviolent effective communication channels. The study concludes that the Buhari administration needs to be more strategic and creative in its communication approach to managing the IPOB's agitations. The study recommends that evaluation Buhari administration communication strategies should assess the effectiveness of the communication strategies in achieving the set objectives. This could be done by comparing the level of awareness, trust, and confidence among the South-East residents before and after the implementation of the strategies, analyzing the level of misinformation and propaganda about the government's actions.

keywords:

Administration, Communication Strategies, Agitations, propaganda, negotiation

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References:

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Adibe, J., Ahmadu-Suka, F., Ibrahim, Y., & Akinyemi, A. (2017). The Nigerian state and the
Biafra question: An examination of the right to self-determination under international law.

African Journal of Political Science and International Relations, 11(8), 291-299.

Agbakwuru, J. (2017, August 21). IPOB: Acting President Osinbajo meets Southeast governors,
leaders.
Vanguard.
https://www.vanguardngr.com/2017/08/ipob-acting-president-
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