IIARD International Institute of Academic Research and Development

RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY (RJMCIT )

E-ISSN 2545-529X
P-ISSN 2695-2475
VOL. 9 NO. 3 2023
DOI: https://doi.org/10.56201/rjmcit.v9.no3.2023.pg45.56

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Globalisation in Nigerian Society: Cultural Impacts of Information Communication Technology (ICTs)

EKE, Chigozi., ADEYEMI, Muideen Opeyemi., OCHOR, Ruth Udoka.

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Abstract

This study was undertaken to ascertain globalisation in Nigeria society: the cultural impacts of information Communication technology (ICTs). This study adopted the survey design method. Research design used was a survey, using qualitative method. The population of this research are respondents who are literate (i.e. those who can read and write in the English Language) and also some who are computer literate. They are selected from the following calibres of people and administrative areas: reporters, broadcasters, mass media researchers, news writers, freelancers, Mass Communication and International Relations students and lecturers in Rivers State universities. All of these formed the research population of this study. In addition to this, interviews were conducted with 10 respondents from Nigeria, which forms the sample size. The method of sampling employed in this work is purposive sampling, which involves going straight to the population to select some members of it who possess certain characteristics required by the research. Information was also collected through qualitative methods, which involved conducting interviews with the respondents as well as by direct observation. In essence, the primary sources of information in this research include the use of online interviews, observations and official reports of the UNESCO, the World Bank and the Nigerian government. The qualitative analysis in this study is an interpretative process, which involves organisation, inference and rationalisation of the qualitative data. Findings show that the potential influence of globalization and ICTs on the culture of the Nigerian society is unduly exaggerated in favour of cultural imperialism arguments. The paper also submits that the major arguments of cultural imperialism are now socially irrelevant, theoretically moribund and conceptually deficient. The study concludes that globalisation and ICTs are helping the growth of local cultures, leading to soci

keywords:

Globalisation, Nigerian society, cultural, information communication technology

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