IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES (IJMCS )

E-ISSN 2545-5273
P-ISSN 2695-2173
VOL. 7 NO. 2 2023
DOI: https://doi.org/10.56201/ijmcs.v7.no2.2023.pg30.40

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E-Ticketing and Service Delivery of Road Transport Companies in Rivers State

Adejare, Olukayode Adegboyega, Ozuru Henry, Nmelisi

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Abstract

The study investigated the e-ticketing and service delivery of road transport companies in Rivers state. The study population comprises of passengers of the 12 road transport companies that have adopted e-ticketing in Rivers state. 20 passengers of the 12 road transport companies in Rivers state were purposively sampled which makes the sample size a total of two hundred and forty (240). Since the sample size was accessible, there was no need for sampling. Data were collected using questionnaire from the above sampled passengers of the road transport companies in Rivers State. Four research question and ten hypotheses were proposed and tested respectively at 0.05 level of confidence to achieve the study objectives. The collected data were analyzed using descriptive statistics (mean), while Spearman Rank Correlation Coefficient and Partial Correlation was used for the testing of the hypotheses. The findings established that there is a significant relationship between e-reservation, data security, user friendliness and service delivery of road transport companies in Rivers state. The study concludes that e-reservation, data security and user friendliness of e-ticketing platform can boost service delivery by offering timeliness of service, convenience and reliability. It was therefore recommended that Road transport should invest in technological infrastructure, provide multiple payment options and implement a feedback system.

keywords:

E-ticketing, Service Delivery, E-reservation, Data Security, User friendliness

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References:

Alfawaer, Z.M., Awni, M., & Al-Zoubi, S. (2011). Mobile e-ticketing reservation system for
Amman International Stadium in Jordan. International Journal of Academic Research,
3(1), 848-852.
Asaad, A.A., Ayad, M.J. and Hayder, N.K. (2012). Design and Developing Online Iraqi Bus
Reservation System Using Unified Modeling Language. International Journal of
Scientific
knowledge
Available
at:
http://www.ijsk.org/uploads/3/1/1/7/3117743/v3i103_information_technology.pdf
Accessed 13th December 2014

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