IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES (IJMCS )

E-ISSN 2545-5273
P-ISSN 2695-2173
VOL. 6 NO. 1 2022
DOI: https://doi.org/10.56201/ijmcs.v6.no1.2022.pg37.51

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Green Supply Chain Management Practices and Environmental Sustainability of Clearing and Forwarding Companies in Rivers State

Ikegwuru, Mac-Kingsley (PhD), Damian-Okoro, Inetimi, Roseline (PhD)

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Abstract

This study focused on green supply chain management practices and environmental sustainability of clearing and forwarding companies in Rivers State of Nigeria; specifically to ascertain the influence of green supply chain management practices on environmental sustainability. A causal design research model was originated to take on board the three (3) hypotheses formulated for the study. The survey research method was adopted for the study. The Population of the study is 85 Clearing and Forwarding firms in Rivers State, and the study field is the Clearing and Forwarding Industry in Rivers State of Nigeria, while the respondents are 258 management staff of 55 Clearing and Forwarding firms domiciled in Rivers State that were sampled through the Taro Yamane’s formula. A structured questionnaire anchored on a 5-point likert-scale was used for data gathering, and the key informants constitute the marketing managers and transport/logistics managers of each company. The accurate questionnaire sent out were 258, from which 235 (91.1) responses were received, and after ascertaining the validity of the questions 227 (96.6%). The 227 questionnaires produced the functional response rate. The multivariate analysis by means of the Multiple Linear Regression Analysis through the aid of the Statistical Package for Social Science (SPSS version 22.0) was used for data analysis, and it was established that green supply chain management practices dimensions were practical in influencing environmental sustainability. However, the effects are moderated by government initiative. The results revealed that green purchasing; eco design and reverse logistics have a strong, significant and positive influence on environmental sustainability. The study therefore concludes that, there is a significant influence of green supply chain management practices on environmental sustainability of clearing and forwarding companies in Rivers State of Nigeria and recommends that clearing

keywords:

Eco design, Environmental sustainability, Green purchasing, Reverse logistics

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