IIARD International Institute of Academic Research and Development

RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY (RJMCIT )

E-ISSN 2545-529X
P-ISSN 2695-2475
VOL. 8 NO. 1 2022
DOI: https://doi.org/10.56201/rjmcit.v8.no1.2022.pg63.74

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Influence of Social Media on Abuja Youths Behaviour in 2019 General Elections: A Study of Twitter

Dr. Gabriel T. Nyitse , AgakuTerhile , Clayton Cordelia

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Abstract

This study „„Influence of Social Media on Abuja Youths Voting Behaviour in 2019 General Elections: a study of Twitter?? was conducted to ascertain how Twitter can be engaged as a platform for influencing voting behaviour particularly on youths in the city of Abuja. Anchored on Technology Determinism theory. the survey research design was adopted with online questionnaire as instrument for data collection, on a sample size of 100 respondents. Findings from the study revealed that „Twitter? as a social media platform play a vital role in influencing youths, the study also found out that „Twitter?, was effective in enhancing voters behavior. Based on the findings the study concludes that Twitter which is one of the most common social media platform especially among youths, play crucial role in influencing voters behavior to some extent, despite the challenge of it being banned by the Federal Government lately. Thus the study recommends that more political parties should be encouraged to have a noticeable presence on the internet. Also the Federal Government should intensify its ICT drive in education and other sectors of the country as the reach of the social media surpasses that of any traditional media.

keywords:

Influence, Social Media, Voting Behaviour, Elections

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