RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY (RJMCIT )

E-ISSN 2545-529X
P-ISSN 2695-2475
VOL. 7 NO. 1 2021


Comparative Analysis of Integrated Marketing Communication Strategies of Coca-Cola Hellenic and Seven-Up Companies in Port Harcourt, Rivers State

Osere, Nkem Janefrances, Udoudo, Aniefiok Jackson and Ohiagu, Obiageli Pauline


Abstract






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