Comparative Analysis of Integrated Marketing Communication Strategies of Coca-Cola Hellenic and Seven-Up Companies in Port Harcourt, Rivers State

Osere, Nkem Janefrances, Udoudo, Aniefiok Jackson and Ohiagu, Obiageli Pauline

Abstract

Call for Papers

VOL. 10 NO. 11

NOVEMBER 2024 EDITION

Research Articles written in English are invited from interested scholars and researchers in the academic community and other establishment for publication in the following areas:

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An Author who wishes to submit a manuscript should note that the manuscript has not been submitted elsewhere nor is it for consideration in another journal. The article should be the original work of the author. International Institute of Academic Research and Development (IIARD) welcomes and acknowledges high-quality theoretical and empirical original research papers from researchers, academicians, professional, practitioners, and students from all over the world.

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