INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES (IJMCS )

E-ISSN 2545-5273
P-ISSN 2695-2173
VOL. 4 NO. 1 2019


Effect of Product Innovation on Customer Acquisition and Retention

V. M. Dibie; C. P. O. Nto; E. L. Unanam & I. E. Bassey


Abstract






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