Analyzing the Impact of Brand Loyalty on Market Performance: A Study of Food and Beverage Firms in Rivers State

Harcourt Horsfall and Ikegwuru Mac-Kingsley

Abstract

Call for Papers

VOL. 10 NO. 11

NOVEMBER 2024 EDITION

Research Articles written in English are invited from interested scholars and researchers in the academic community and other establishment for publication in the following areas:

Management Sciences
Social Sciences
Education
Engineering
Humanities
Sciences

An Author who wishes to submit a manuscript should note that the manuscript has not been submitted elsewhere nor is it for consideration in another journal. The article should be the original work of the author. International Institute of Academic Research and Development (IIARD) welcomes and acknowledges high-quality theoretical and empirical original research papers from researchers, academicians, professional, practitioners, and students from all over the world.

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