INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES (IJMCS )

E-ISSN 2545-5273
P-ISSN 2695-2173
VOL. 2 NO. 3 2017


Viral Advertising on Social Media: Attitude toward Pass – On and Online Shopping Behaviour among University Students in Nigeria.

Udegbe, ScholasticaEbarefimia


Abstract






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