IIARD International Institute of Academic Research and Development

WORLD JOURNAL OF ENTREPRENEURIAL DEVELOPMENT STUDIES (WJEDS )

E-ISSN 2579-0544
P-ISSN 2695-2483
VOL. 9 NO. 7 2024
DOI: 10.56201/wjeds.v9.no7.2024.pg194.205

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Entrepreneurial Education and Business Performance: A Theoretical Approach

Sholokwu Boniface Monday

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Abstract

This study explores the relationship between entrepreneurial education and customer satisfaction, focusing on the roles of targeted training and financial literacy in enhancing business performance. Entrepreneurial education equips individuals with the necessary skills to innovate, manage resources efficiently, and meet market needs. Specifically, targeted training is found to improve customer service by equipping employees with industry-specific skills, leading to better customer interactions and satisfaction. Financial literacy further enhances customer satisfaction by enabling entrepreneurs to make sound financial decisions that prioritize customer needs, ensuring business stability and trust. The study recommends that businesses invest in tailored training programs and financial literacy initiatives to improve service quality, optimize customer experience, and drive long-term business success. Future research should empirically test the direct effects of entrepreneurial education on customer satisfaction and explore potential mediating factors such as innovation and customer loyalty.

keywords:

Entrepreneurial education, customer satisfaction, targeted training, financial

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