The Impact of Public Relations on Corporate Crisis Management

Chukwuemeka John Ekechukwu, Victor Chibueze Nwogbo Ph.D, Ijeoma Dorathy Ajaero Ph.D

Abstract

Public relations in the banking industry engages persuasive business approach. Banks utilizes social media, SMS, media and CRS as public relation strategies. This study therefore, investigated the impact of public relations on corporate crisis management in the Nigerian banking industry. The findings revealed that that the bank lacks a current, well-maintained crisis management and prevention plan, which is even more essential to its continued existence and efficient banking industry operations. The study recommends that the bank also needs to improve its customer and employee satisfaction ratings. This will enhance the employee's customer service while also fostering a better rapport between the staff and the customers

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