New Media Dynamics in Nigeria: A Survey of Globalisation Influence on Communication Channels

EKE, Chigozi, YIBOWEI, Nelson Ebiware (PhD)., BUFUMOH, Akpoebi (PhD)., NDIONYENMA, Juliet Progress, GEORGE, Nneoma Nora

Abstract

This study was undertaken to ascertain the new media dynamics in Nigeria: exploring globalisation’s influence on communication channels. The objectives of the study were to ascertain the evolving landscape of new media in Nigeria among others. This study premised on media/cultural imperialism theory. The study adopted the survey design, using qualitative method and the in-depth (intensive) interview method was employed. The research population consisted of eight (8) male and female mass communication scholars of the three universities in Port Harcourt City of Rivers State in dealing with communication, digital media and international communication issues in Nigeria. Therefore, purposive and snowballing techniques were used to arrive at the study sample; eight (80 respondents were arrived at and were interviewed in this study. The researchers adopted thematic method of analysis to analyse the data gathered from the

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