Globalisation in Nigerian Society: Cultural Impacts of Information
Communication Technology (ICTs)
EKE, Chigozi., ADEYEMI, Muideen Opeyemi., OCHOR, Ruth Udoka.
Abstract
This study was undertaken to ascertain globalisation in Nigeria society: the cultural impacts of
information Communication technology (ICTs). This study adopted the survey design method.
Research design used was a survey, using qualitative method. The population of this research are
respondents who are literate (i.e. those who can read and write in the English Language) and also
some who are computer literate. They are selected from the following calibres of people and
administrative areas: reporters, broadcasters, mass media researchers, news writers, freelancers,
Mass Communication and International Relations students and lecturers in Rivers State
universities. All of these formed the research population of this study. In addition to this, interviews
were conducted with 10 respondents from Nigeria, which forms the sample size. The method of
sampling employed in this work is purposive sampling, which involves going straight to the
population to select some members of it who possess certain characteristics required by the
research. Information was also collected through qualitative methods, which involved conducting
interviews with the respondents as well as by direct observation. In essence, the primary sources
of information in this research include the use of online interviews, observations and official
reports of the UNESCO, the World Bank and the Nigerian government. The qualitative analysis
in this study is an interpretative process, which involves organisation, inference and
rationalisation of the qualitative data. Findings show that the potential influence of globalization
and ICTs on the culture of the Nigerian society is unduly exaggerated in favour of cultural
imperialism arguments. The paper also submits that the major arguments of cultural imperialism
are now socially irrelevant, theoretically moribund and conceptually deficient. The study
concludes that globalisation and ICTs are helping the growth of local cultures, leading to soci
Keywords
Globalisation
Nigerian society
cultural
information communication technology
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