IIARD International Institute of Academic Research and Development

RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY (RJMCIT )

E-ISSN 2545-529X
P-ISSN 2695-2475
VOL. 11 NO. 3 2025
DOI: 10.56201/rjmcit.vol.11.no3.2025.pg57.74

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Film Criticism and Analysis in the Digital Era: Role of Online Platforms

Adaobi Olivia Okeke PhD, Chibuike Julius Nwosu PhD, Chukwuemeka Gloria Nwakaego PhD, Elozona Chinwe Okpala

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Abstract

The digital era has revolutionized numerous facets of contemporary life, and film criticism is no exception. Traditionally confined to the pages of newspapers and specialized journals, film criticism has found new life on the internet, where online platforms have democratized and diversified the field. Today, anyone with a keen eye for cinema and an internet connection can publish reviews and analyses, challenging the dominance of established critics and broadening the discourse around film. This shift has not only expanded the audience for film criticism but also transformed the ways in which films are analyzed and discussed. The advent of the digital era has profoundly transformed film criticism, shifting the landscape from traditional print media to dynamic online platforms. Anchored on the technological determinism theory, this paper explores the role of these platforms in reshaping film criticism and analysis. Online platforms such as blogs, social media, and dedicated film websites have democratized the field, allowing a diverse array of voices to participate in the discourse. These platforms provide immediacy and interactivity, enabling rapid responses to new releases and fostering vibrant discussions. Furthermore, the integration of multimedia elements like video essays and podcasts offers a more immersive critique, enhancing traditional written reviews. However, this democratization also presents challenges, including the proliferation of content, the difficulty of discerning credible voices, and the polarization of online discourse. Despite these issues, the influence of online platforms is undeniable, representing a significant evolution in film criticism. This paper examines the opportunities and challenges presented by these digital mediums, highlighting their impact on how films are reviewed, interpreted, and appreciated in the contemporary era.

keywords:

Digital Era, Film Criticism, Online Platforms

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